KYKLO and WAGO Team to Drive Distributor Digitalization
KYKLO and WAGO USA have teamed up to build a more robust customer experience with WAGO distributors in North America. Under the terms of the newly signed agreement, KYKLO will provide proprietary services to further enhance the customer experience at distributors using KYKLO’s ecommerce platform.
KYKLO will optimize customer communications by enabling better data sharing between customers and distributor. New and featured WAGO products will receive priority attention on the distributor’s eCommerce system. Using this feature, a new product will appear in the WAGO section of the distributor’s website on the first day of its introduction. Additionally, entrance to the upcoming online WAGO product selector will enable an easier discovery and selection of WAGO products.
KYKLO will apply world-class SEO expertise to improve the visibility of WAGO products. This gives WAGO greater market attention, and more importantly, allows customers to find WAGO solutions based on application-based product specifications. Each visit to the WAGO section of the distributor’s webshop potentially generates leads. Even further, product search data gathered by the KYKLO system allows distributors to better understand localized interests for WAGO Products.
Customer service is improved because the eCommerce platform is open 24x7 providing enhanced product data, automatic feature comparison, and “drill down” product selection. Once the product is selected, the system will offer up potential add-on products and accessories which are often overlooked. Once a bill of materials is selected, the order is automatically entered into the distributor’s business system, regardless of time or day of the week.
Customer service plus quality products equates to rapid growth. WAGO and other manufacturers see growth in internet-based distribution, but feel the combination of high-touch technical support and an easy to use eCommerce offering as a step forward in strengthening their channel to market and fighting the commoditization of their technologies.
WAGO will encourage their distributors to develop their skills in the eCommerce sector by allowing distributors to allocate up to 25 percent of the CO-OP funding to their efforts.
Headquartered in Bangkok Thailand and Buffalo, New York, KYKLO provides a state-of-the-technology solution to distributors via a cloud-based eCommerce platform. Unlike traditional suppliers who provide an unpopulated webshop and require the distributor to supply product data, KYKLO provides rich product data for nearly 2 Million SKUs. All a distributor need do is connect their ERP (Business System) to KYKLO’s system.
Every KYKLO client receives in depth guidance and ongoing coaching tied to engaging customers with their ecommerce platform. Additionally, they provide best practices for using the system for generating quotes, and assisting inside salespeople in product selection.