Product Marketer/Manager
(Mid-Director Level)

Location: Buffalo, N.Y.
Type: Full-Time
Starting Date: Summer 2021
Reporting To: CEO



  • Gartner, a world-leading research and consulting company, named KYKLO a “Cool Vendors in Digital Commerce for 2019.” We are also a 43N semi-finalist, have been nominated as one of the top 10 start-ups in Southeast Asia, and recently made Buffalo our US home! Now we need you to join our KYKLO family!

  • Our visionis to become the #1 B2B platform for wholesale distributors.
  • Our mission is to get the electrical industry online!
  • At KYKLO, we provide our customers (electrical, industrial, and mechanical distributors) the best plug and play software platform, backed with great UI/UX and first-class SEO enriched technical content.
  • KYKLO enables customers to drive efficiency by automating and enhancing business processes such as quotations, order management, product information management, and complex B2B pricing methods.

About Your Role

We are looking for individuals that love to help traditional SMEs and family-owned businesses reach their potential. Your role will be to manage the marketing activities for KYKLO while developing strategies, plans and assets that align with company goals and objectives, leading to KYKLO’s growth.

  • Help build the KYKLO product by listening to our customers, understanding our prospect customers, and innovating for the future of customer needs.
  • Analyze the market by interviewing/speaking to the users, key influencers, and key stakeholders.
  • In collaboration with the sales, marketing, and customer success team plan and attend conferences and user groups.
  • Understand in detail the customer voice and their pain points
  • In collaboration with the marketing department, sales department, product team, and executive staff: define the product vision, road-map, and growth opportunities.
  • Stay up to date on industry (electrical/automation and eCommerce) trends and competitors.
  • Help translate technical details/features into user benefits
  • Work with sales and executive leaders to prototype/mockup customizations and features based off of technical
  • specifications/requests for enterprise customers. MRDs/PRDs.
  • Build competitor analysis for targeted verticals.
  • Set-up, implement, and manage necessary marketing and CRM tools.
  • An ability to travel 1x per year to our RnD office.
  • An ability to travel ad-hoc for meetings with strategic partners, customers, or user groups

Skills and Experience

  • 7+ years of overall experience in marketing with 3-4 years of experience in B2B product marketing (internal or
  • agency).
  • Experience working for a software company (internal or agency).
  • Experience targeting traditional industries/SME/family-owned businesses.
  • Advanced Excel Skills (VLOOKUP/Pivot Table)
  • Keen eye for detail.
  • Strong analytical and project management skills.
  • Experience with CRM software and digital marketing tools and techniques.
  • Background in prototyping, creating mockups, wire framing, and design.
  • A background in coding or a passion to learn coding.
  • Experience in business analysis is a plus.
  • Excellent communication skills.
  • Experience in startups or early-stage companies is a plus.

Your Benefits

  • Medical, dental, vision, and life insurance
  • 401(k) plan
  • Flexible working hours (after first year of employment)
  • Work from home 2x per week (after first year of employment)
  • Great salary
  • Excellent paid-time off program
  • Yearly company outing to Thailand (once it is safe to with covid)

Join the Family Now

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