Mitsubishi Electric Automation, Inc., a leader in the Americas industrial automation market has recently signed a memorandum of understanding with distributor digitalization experts KYKLO to provide close support for their Americas distributor channel.
Under the agreement, Vernon Hills, Illinois based Mitsubishi Electric Automation will promote KYKLO digital services to its distribution channel. According to Sloan Zupan, Mitsubishi Electric Automation’s Director of Corporate Marketing, “The buyer’s journey has changed. Instead of gathering information from salespeople, more customers are doing research over the internet before making a call to a sales rep from either the distributor or manufacturer.”
It is Mitsubishi Electric Automation’s goal to equip their distributors with the technology that allows them to provide the right information to existing customers and to be found by customers yet unknown to either Mitsubishi Electric Automation or the distributor. In every market there are potential customers who have yet to discover the power of the brand backed up with highly qualified distributors. Mr. Zupan puts it this way: “With KYKLO, the distributor becomes more effective and time invested can be channeled to the activities which require a person, things like strengthening customer relationships, looking at a complex application or assisting with configuration and programming.”
There are other benefits for both manufacturer and distributor alike. Zupan shared his belief that distributors using KYKLO become more effective by arming their team with important information surrounding customer interest in new technology and trends in the market. Here is what he said: “As customers search for product information and discover new technologies to fill their application needs, the distributor will better understand customers and aggregate the information to determine trends in the market.”
Mitsubishi Electric Automation distributors are encouraged to apply the full digitalization from KYKLO. KYKLO provides a tool which allows distributors to launch a webstore quickly and efficiently for both customer and internal use. KYKLO maintains the product data for Mitsubishi Electric Automation offerings and automatically places it into the webstore of authorized distributors. Further, the system handles Search Engine Optimization (SEO) and the necessary algorithms to quickly place the right information onto the customer’s computer or mobile device screen.
Mr. Zupan believes now is the right time to act: “We are amidst a global pandemic. Salespeople are limited in the types of customer engagements available. Never has there been a greater need for a platform like KYKLO. Not only can customers find the local distributor, local salespeople can email links to collections of products, again with all the right information, and back up that email with a short phone call or text.”
Headquartered in Bangkok Thailand and Buffalo, New York, KYKLO provides a state-of-the-technology solution to distributors via a cloud-based eCommerce platform. Unlike traditional suppliers who provide an unpopulated webshop and require the distributor to supply product data, KYKLO provides rich product data for nearly 2.5 Million SKUs. Besides, KYKLO’s system is easy to integrate with all ERP (Business System) Systems.
Every KYKLO client receives in depth guidance and ongoing coaching tied to engaging customers with their ecommerce platform. Additionally, they provide best practices for using the system for generating quotes and assisting inside salespeople in product selection.
About Mitsubishi Electric Automation, Inc.
Headquartered in Vernon Hills, Ill., Mitsubishi Electric Automation, Inc., offers a wide range of factory automation products, solutions, services and support services for the industrial and commercial sectors. A U.S. affiliate company of Mitsubishi Electric Corporation, Mitsubishi Electric Automation represents more than 75 years’ experience in the automation industry. A broad product portfolio includes programmable automation controllers (PAC), programmable logic controllers (PLC), human machine interfaces (HMI), variable frequency drives (VFD), servo amplifiers and motors, control software, computerized numerical controllers (CNC), motion controllers, robots, low-voltage power distribution products, and industrial sewing machines. The company takes its solutions on the road with the 53-foot long Solutions in Motion mobile showroom that appears at tradeshows, training seminars and other events across North America. Additional information about =Mitsubishi Electric Automation is available at us.MitsubishiElectric.com/fa/en.
In addition to factory automation, Mitsubishi Electric US group companies’ principal businesses include semiconductor devices, automotive electrical components, elevators and escalators, heating and cooling products, electric utility products, and large-scale video displays for stadiums and arenas. Mitsubishi Electric US group companies have 38 locations throughout North America with approximately 4,000 employees.