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  • Winning the eCommerce Game: Key Strategies for Manufacturers' Success

    For many manufacturers, implementing e-commerce into their business model feels like trying to assemble a jigsaw puzzle with no box cover. With thousands of similar SKUs, technical buyers with unique demands, and the need to integrate enterprise systems, many pieces have to fit together perfectly for an e-commerce system to run smoothly. Fortunately, some tried-and-true best practices make the process easier and more successful. 10 most essential best practices to boost online sales Taxonomy and other ways of intuitively finding products Some manufacturers prefer coining novel names for their products and even product categories. This makes their products hard to find because most buyers search or browse for products using industry-standard terms, and not those of the manufacturer. The first best practice you must adopt is to taxonomize your entire product catalog, taking similar products and product categories and standardizing what they are called. To avoid confusion, ensure that your product search capabilities are detailed and powerful enough to accommodate different terminologies. Implement a rigid taxonomy that requires buyers to select from a limited list of options but allow for great flexibility with product facets and filters. Product selectors and configurators Your buyers need greater functionality than simple “typeahead.” Typeahead, also known as autocomplete and autosuggest, is a language prediction tool commonly utilized by search interfaces to offer suggestions to users as they enter a query. You must offer more than this functionality to your e-commerce visitors. They need a detailed product selection experience that allows them to identify and refine their search results quickly. Product selectors and configurators are great ways to give your customers more control over their online shopping experiences. Product selectors allow users to filter results based on multiple attributes, such as amperage, rated power, material and color. Configurators are also helpful, enabling buyers to build custom configurations of your products by selecting from a list of options. Technical SEO The first two best practices essentially lead to the third: optimizing for search engine visibility. Technical SEO is a must if you want businesses to find you online. Make sure you cover all the bases, such as page titles and meta descriptions, optimized images and videos, social media integration, and so on. In addition, consider using keyword research tools to identify the best keywords for each product category. This ensures your content targets users actively searching for what you offer. We recommend using plug-and-play, content-driven e-commerce platforms like KYKLO to help manage your SEO efforts. KYKLO’s platform provides a wide variety of features, such as built-in GT Metrix support, duplicate content checkers, and more. Compared to Ahrefs and Moz, KYKLO specializes in lead generation and e-commerce for manufacturers, outperforming its competitors in every category. Technical SEO is essential to rank well on Google, so a responsive e-commerce website is a must. Optimize your site for mobile devices and make sure it loads quickly and has a clear and intuitive navigation structure. Security Hacking, data breaches, and other forms of cybercrime are a constant threat to any e-commerce business. Even if the attack isn’t successful, it could hurt your brand’s reputation and cost you customers. Most platforms that integrate with 3rd-party solutions require access to critical infrastructure and firewall bypasses. Some systems even run older firewalls, on-premises servers, and other vulnerable systems. All these vulnerabilities make you susceptible to cyber criminals.  A multi-tenant platform like KYKLO provides you with the highest levels of security and compliance. It goes beyond simple security steps like SSL certificates, providing layers of protection across your entire website infrastructure. Discover how you can stand out from the crowd. The hesitation to digitize is holding back many manufacturers’ potential for providing a great customer experience (CX) online. Whether your top goal is a shopping or a transaction site, the essence of a good customer experience requires content to be on point or you risk losing your customers to competition. In this report, we dive into the components that determine the Online Customer Experience by analyzing over 110 of the largest manufacturers in the electrical and automation sector. You'll discover how many manufacturers fall into the "good to great" category, but also examples of what an exceptional customer experience looks like. Images Any e-commerce website for manufacturers needs to be visually appealing and feature engaging product images. A good UX design requires that product images are large enough to showcase a product’s features yet small enough to not slow down page loading times. These factors, along with search engine optimization, are essential for a successful online store. Images should be optimized for file size and resolution, with clear alt text and other metadata attached. SEO for product listing and descriptions Your products are the heart of your e-commerce platform, so you must ensure they have accurate and relevant technical descriptions. Google search results typically display only the first 155 to 160 characters of a meta description, so, for maximum SEO visibility, make sure you use every character wisely. Micro-refresh your content regularly to stay fresh in the eyes of search engines. To do so, update product descriptions, edit images, add new products, and update prices. By analyzing how people search for and find your products, you should adjust your descriptions to match the search terms your customers use. Integration with ERPs and other enterprise systems Your ERP is the single source of truth for your e-commerce portal. It stores all the data you need to run your online store, including product catalogs, orders and invoices, customer information, stock levels, and more. However, if you are also using other enterprise systems, such as a CRM, to run your business, you likely experience duplicate data and a lack of integration between systems. This is why you should look for an integrated e-commerce platform like KYKLO . KYKLO’s unified platform integrates with all your enterprise systems, providing data synchronization and two-way communication between them. This keeps everything up to date in one place and eliminates manual data entry. Optimize similar SKUs Many manufacturers don’t create product pages for similar SKUs because there are too many variables to consider. They know from experience that it’s hard to get visitors to navigate more than 5,000 SKUs. So, they limit the number of pages they create for products when only one facet or feature is different. While this might seem like an easier option, those lost pages represent many opportunities for organic search traffic. There’s a problem with creating duplicate pages, of course, because duplicate content hurts your SEO. When dealing with similar SKUs, figure out which ones are the most important and focus on optimizing those while reducing or eliminating duplicate content. You don’t want your customers to have to navigate multiple pages to find what they’re looking for. Your goal should be to minimize their clicks when adding something to their cart or buying something from your store. Aim to get visitors to the product they need in three clicks, and to your checkout page in four. This is why product configurators are so essential. Purchase orders and other elements unique to B2B buyers Today, B2B buyers have different needs and behavior from B2C customers. Items like purchase orders, custom pricing, discounts for bulk orders, integrated payments processing systems, product substitution rules, and invoice payment terms are all things you must consider when building an e-commerce platform for your B2B business. Automation The manufacturing industry faces a lot of challenges with products and logistics, including coordinating with multiple warehouses, carriers, and distributors. To reduce the strain, consider automating as much of your workflow and processes as possible. This includes deploying shipping tax modules that adjust freight and shipping details in real time while customers are still in their cart. Automation ensures that you process orders efficiently to fulfill customers’ needs quickly. Automation maximizes your efficiency and reduces costs, while keeping quality high.nvest in a high-quality e-commerce platform specialized for your business What makes a successful e-commerce manufacturer? Is it a comprehensive product catalog, a robust search function, or a streamlined checkout process? The answer is that it all depends on the quality of your e-commerce platform. Investing in an optimized, integrated platform makes the difference between success and failure for your online business. Ready to get started? KYKLO has everything you need to launch and optimize your B2B e-commerce site. Contact us today for more information about our solutions. Try KYKLO Commerce today Getting caught up in the surplus of e-commerce options can be overwhelming. Choosing an e-commerce platform tailored explicitly to B2B manufacturing makes a huge difference in your business’ efficiency, sales, and customer satisfaction. For manufacturers looking for a comprehensive solution that integrates with their ERP, and CRM systems, KYKLO is the perfect solution.

  • Three Best E-commerce Platforms for Manufacturers

    Automation, personalization, and efficiency have become essential for growth in today’s market. Yet, many manufacturers struggle with finding an e-commerce platform that meets their needs while remaining cost-effective. Fortunately, three platforms stand out as reliable options for any B2B manufacturer looking to successfully transition into digital commerce . The Shopify hype Before we go into full detail, let’s address the elephant in the room—Shopify. While Shopify can be great for starting your business, it’s only functional if you have a limited number of SKUs to manage. If you have complex product configurations or rich content on your products, Shopify won’t be sufficient. The platform is also not the best choice for manufacturers looking to manage large orders or those that require omnichannel management through a product information management system (PIM) . B2B manufacturers with extensive on-page content, global product changes, and productized taxonomy do not benefit from Shopify. Sure, the platform is flexible in the creation phase, but when it comes to making changes over time or creating complex products and rules for product display, Shopify’s rigid system makes it costly to make mistakes. Ultimately, Shopify is a good fit for retail-focused companies looking for a quick e-commerce setup. There are better platform options available for manufacturers that need data integration capabilities. Top 3 best e-commerce platforms for manufacturers This leads us to the best e-commerce platforms for manufacturers and B2B businesses. These three platforms are better than Shopify in many respects, from personalization and customization to product management and order fulfillment. Alternative 1: SAP Commerce Cloud Unlike Shopify, SAP Commerce Cloud is an enterprise-level platform specializing in B2B e-commerce with manufacturing in mind. It allows you to build a website, manage vast amounts of product data, automate processes, and create custom rules for product display quickly and easily. Alternative 2: Magento Magento isn’t B2B-centric, but it offers plenty of product management capabilities that fit manufacturing e-commerce requirements if you have the money to pay for them. Alternative 3: KYKLO KYKLO is an all-in-one B2B e-commerce platform specifically designed for the needs of manufacturers. It offers a variety of features, including product management, order automation, customer segmentation and personalization, inventory management, brand experience, price and inventory syndication, and more. Plus, KYKLO has benefits like out-of-the-box integration with ERP systems which makes it ideal for manufacturers who need a highly tailored solution. Discover how you can stand out from the crowd. The hesitation to digitize is holding back many manufacturers’ potential for providing a great customer experience (CX) online. Whether your top goal is a shopping or a transaction site, the essence of a good customer experience requires content to be on point or you risk losing your customers to competition. In this report, we dive into the components that determine the Online Customer Experience by analyzing over 110 of the largest manufacturers in the electrical and automation sector. You'll discover how many manufacturers fall into the "good to great" category, but also examples of what an exceptional customer experience looks like. How to Choose your eCommerce Platform Given these three options, which one is the best for you? Here are two things to keep in mind. Specifically designed for B2B and manufacturing e-commerce Your chosen platform’s overall design and function should gear toward B2B and manufacturing e-commerce specifically . This means it has features such as product management, automated order fulfillment, data integration with ERP systems, and more. As we said, B2B manufacturing companies can’t maximize Shopify. You need to look at platforms that are purpose-built with your business in mind. While Magento and SAP Commerce Cloud are significant, we recommend KYKLO for its all-in-one B2B e-commerce capabilities. Built-in PIM system PIM is an often-underrated feature of e-commerce platforms, but it’s essential for B2B manufacturers. A PIM system allows you to manage product information across multiple channels in one place and make global changes quickly and easily. KYKLO is a PIM product at its core, with a cart and checkout system (or an RFQ system if you prefer to send leads to your channel partners) built on top of it. This means you manage your products from one place and create a beautiful storefront with their cart and checkout functionality. When should you switch from Shopify? Often, manufacturers start with an accessible e-commerce platform like Shopify and then switch to a more comprehensive system as their business grows. So, how do you know if Shopify is too limiting for your use case? Updating your store is a challenge From weekly changes to micro variation and changing product attributes, if it’s hard to make changes or add new products as your business grows, you are better off with a more robust platform. For example, if you have different versions of circuit breakers and need to update the product information every week, it might be time to switch. Clunky customer journey management You want your buyers to investigate and even find transitional products while browsing your store, such as legacy replacements or alternative solutions. These features are hard to implement on Shopify because the platform lacks custom widget support and search engine capabilities. Low lead generation Shopify has poor SEO optimization, making it hard to attract new customers and generate leads. You have to manage your Shopify pages constantly to get leads. However, B2B-centric platforms like KYKLO automatically optimize pages, making it easier to drive traffic and generate leads. Shopify isn’t out-of-the-box optimized for B2B buyers, requiring extra work for the same results. Too much PPC spend When SEO is poor—which is often the case with Shopify stores—you have to rely heavily on PPC campaigns to generate leads. This gets expensive quickly—often without the desired results. B2B e-commerce platforms like KYKLO specialize in managing your taxonomy and product information, which helps reduce PPC costs significantly. Best E-commerce Platforms for Manufacturers Compared SAP Commerce Cloud Magento KYKLO Done-for-You Taxonomy No (you must do it yourself) No (you must do it yourself) YES Product Data Pre-Loaded in the Platform NO NO YES PIM YES NO YES Affordability (including web development, hosting, and integrations paid for separately) $$$$$ $$ - $$$$$ $$ Omnichannel YES YES YES 3rd Party Integration YES YES YES Technical Skills Required Robust technical knowledge Some technical knowledge No technical skills required (white-glove solution) Additional Security Measures Required YES NO NO Time to market 12-36 months 12-36 months 3-6 months Customer-Specific Pricing Complex implementation Yes, with long response times Fastest solution on the market Manufacturing Specialization B2B strengths, B2C ok B2C strengths, B2B ok Highly specialized for manufacturing companies Customer Success Team and Support Teams No Only online tickets Dedicated CSM for every customer SEO Offers SEO features (but you have to create the content)   Offers SEO features (but you have to create the content) Existing SEO enriched descriptions for all your products Ideal Customer Enterprise manufacturers over $300 million Enterprise manufacturers over $100 million Enterprise and Medium-Size manufacturers, $20 million and above Try KYKLO’s Manufacturer Commerce today Getting caught up in the surplus of e-commerce options can be overwhelming. Choosing an e-commerce platform tailored explicitly to B2B manufacturing makes a huge difference in your business’ efficiency, sales, and customer satisfaction. For manufacturers looking for a comprehensive solution that integrates with their ERP and CRM systems, KYKLO is the perfect solution. Discover how you can stand out from the crowd The hesitation to digitize is holding back many manufacturers’ potential for providing a great customer experience (CX) online. Whether your top goal is a shopping or a transaction site, the essence of a good customer experience requires content to be on point or you risk losing your customers to competition. In this report, we dive into the components that determine the Online Customer Experience by analyzing over 110 of the largest manufacturers in the electrical and automation sector. You'll discover how many manufacturers fall into the "good to great" category, but also examples of what an exceptional customer experience looks like.

  • KYKLO joins ETIM North America

    As digitalization grows and expands, the need for product data standards grows as product information needs to be communicated down through the channel.  For example, imagine the issues a customer might face without clearly being informed if an electrical enclosure lacks the protection designation NEMA 4X or IEC’s IP55, which both denote enclosure protection against different types of ingress.  Digitalization of product descriptions is becoming increasingly needed. Word-based descriptions to organize product taxonomies is difficult. Thinking more about these word-centric definitions, the common term “switch” can denote many things: a home light switch, an industrial selector switch, a miniature toggle switch, and a networking device responsible for relaying information between different endpoints. A more robust, yet simple, process is needed.  The ETIM classification model, developed in 1991, is designed to meet the industry’s growing need for a clear methodology for discerning various products. The structure allows for technical products to be classified and uniformly described by product Classes, with their pre-determined Features and Values, and other key information.  The result is an alphanumeric, language-agnostic classification system that enables product information to be seamlessly transferred from system to system and decoded into the desired language with no loss of translation.  ETIM International, founded in 2008 to manage and maintain the ETIM model, enables the industry to more easily and clearly identify products used in their operations and has grown into an international movement with participation in over twenty countries. ETIM facilitates the flow of consistent content throughout the industry and sets an open, global standard for the logical grouping and specification of products.   KYKLO’s unique experience with distributors and manufacturers coupled with our exclusive methodology of building and syndicating enhanced product data using a team of engineers with firsthand knowledge of the products and their use in applications positions KYKLO to make the journey more efficient.  According to Ryan Francis, Managing Director at KYKLO, “We see the ETIM efforts as another tool that will allow our clients to better reach and communicate with their customers. Our product information not only aligns with ETIM standards but also goes above and beyond, showcasing KYKLO’s dedication to surpassing industry norms. Many of the product selectors and comparisons we build into our work are precursors to these efforts and will only serve to better demonstrate the superiority of this kind of product data development. We are proud to officially make the connection to this important movement by joining ETIM North America to support the needs of our customers throughout North America.”   About KYKLO:   KYKLO helps Manufacturers and Distributors improve online product discovery, generate more sales- qualified leads and deliver a better online buying experience. KYKLO knows the challenges that manufacturers face not just syndicating content, but also creating it to begin with, maintaining it, or deploying it to the final user.  When manufacturers partner with KYKLO they discover the benefit of fully automated data sharing which turns into powerful, qualified lead generation. Case studies indicate that this drives new business more efficiently than any other form of marketing activity completely outclassing tradeshows, old-fashioned advertising, or other web-based efforts.   At KYKLO, we’re different because your buyers are different. Learn more at kyklo.co   About ETIM North America   Based in Salt Lake City, with an office in Ottawa, Canada, ETIM North America is a non-profit chapter of ETIM International, responsible for the translation and adoption of the ETIM product classification model to support consistent communication of technical product information from manufacturers to end-users in the North American wholesale electrical industry and related construction and industrial sectors.  www.etim-na.org

  • The KYKLO Advantage for Manufacturers

    There are good reasons tied to why many manufacturers face a daunting dread when discussing the digitization of their business. Sales and marketing teams understand the importance of ecommerce. Some even report distributors with a well-established ecommerce presence have outperformed other segments of their channel. Yet, the internal conversations create confusion and discord.   From the outside looking in, the process seems simple enough - use internal product knowledge, to create good product data, put the data into a common platform, then publish the data to the world. However, those who launch into this undertaking often discover the skill set is difficult to develop and the time commitment is massive. Further adding to the pain of execution, the task is unending requiring constant attention today, tomorrow, and years from now.   KYKLO has developed a plan for alleviating the pain. Let’s explore KYKLO’s unique offering and the benefits to manufacturers.   Centralized Product Data Management KYKLO provides manufacturers with centralized database of product information management system (PIM).  This PIM allows information to easily be shared with channel partners of all kinds. Updates are easy so changes in product specifications, pricing, and descriptions are seamlessly added as products change.   Distribution to Multiple Channels ( Syndication ) The right syndicated data can be pushed to multiple distributor e-commerce platforms, ensuring products are consistently represented across various sales channels.  This means that new product launches or updates are quickly propagated to distributors.  New product launches are placed in customers’ hands immediately as opposed to dribbling out over weeks or even months.   Regional and Distributor Segment Support Provided KYKLO allows localization and segmentation of product data.  This allows clients to tailor pricing, measurements, and even product information to suit their specific distributor needs.   Content is King KYKLO optimizes product data for digital sales , including rich media, detailed descriptions, specifications, and attributes that make products easier to find and buy online. Standardized syndication minimizes discrepancies, errors in product information and ultimately improves the customer experience. Customers can find your company’s product offerings because all syndicated data is designed to align with search engine optimization (SEO) best practices, improving product visibility and discoverability across distributor sites. This ensures product data is presented consistently, which increases customer and distributor trust and provides a more professional feel for every customer search.   For years manufacturers and their distributor partners have struggled to create an environment where cross-selling and add-on selling thrives. KYKLO’s enriched data syndication includes related and accessory product suggestions. Based on research published by evdelo insights, Amazon’s powerful recommendation algorithm, which points customers to related products, drives 35 percent of their sales . Customers have grown to expect this feature and KYKLO has come to the rescue. The enriched data provides related and accessory products. Customers are encouraged to buy more.   Could you use the KYKLO Advantage? Give us a call and we can explain how easy it is to put KYKLO Solutions to work.  You can discover why one of our clients said: “The KYKLO System accounts for over 60 percent of our leads - these are new customers in new markets.  Best yet, the KYKLO system allows us to do this with only about 10 percent of person’s time.”

  • A Great System Must Contain a Product Information Management System

    Celebrating Six Million KYKLO recently blasted beyond the 6 million SKU mark and started the new year with an impressive 6.4 million SKUs. It’s no secret a successful system requires great product content. We thought we would share details about our process by asking KYKLO Co-Founder and Chief Technology Officer, Fabien Legouic, to share some insights on creating a vast amount of content. A great system must contain a Product Information Management system. A Product Information Management system (PIM) is an application that provides a single place to collect, manage, and enrich your product information. The system also creates a product catalog and distributes it to the e-commerce platform. Further, the PIM must be well-integrated with: The e-commerce search engine The faceting/filtering engine (which allows users to narrow their search) The configurators and product pages Managing these three elements of your system separately is a recipe for high e-commerce costs and poor outcomes. With the introduction of a PIM, all three sections act as a team to deliver performance greater than the individual components.   KYKLO’s PIM , catalog , and commerce engines were built jointly from the ground up to fit these content requirements. Extending further, the KYKLO PIM is natively integrated within KYKLO search and filtering, allowing content creation to be focused on the end-user experience. This is much different from the more common approach of asking, "How will I fit this data within the PIM constraints?” A great e-commerce system has design objectives that match the end-user’s needs. The KYKLO design objectives for creating and updating content follow this plan: Trust: build a great digital twin of the manufacturer's products, closely following the manufacturer's content and specifications.  Findability: build content to be found by more than just its product code. It’s 2024, customers want to find technical products without remembering (or copying/pasting) codes or catalog numbers from an Excel spreadsheet.  Relevance & accuracy: KYKLO custom builds all descriptions to be non-duplicative and to show distinct differences between similar products (at the description and specifications level). KYKLO also ensures that filtering attributes are meaningful for the product. For example, customers rarely care about the color of a breaker. Plus, our system is designed to be efficient for customers. We avoid the trap of clicking on six filters and still ending up with 150+ products in the results. Here is an example of the result of all these efforts. To give you an example of how all this works, check out a page developed for Festo. KYKLO found and deployed the highest quality product content with the best filters and configurators, and we also created an elegant methodology for them to display product videos, whitepapers, and other support materials for their distributor partners. The great news is this information can easily be pushed down to their distributors through the KYKLO API.  Let us give you a simple seven-click self-guided tour of the website: Click Here This link points to the Product Configurator page. Click on Cylinders and Actuators . Notice how you get a listing of the types of devices. Follow any of the paths and notice how the website guides your visit. Hit your browser’s return button to get back to the Product Configurator page. Click Product Highlights from the top menu.  Note the display of videos providing additional information on products. We like the approach in the first video Festo Work from Home Pitch . You will see a cool story about their Angle Seat Valves. From the top of your screen select White Papers . The whitepaper labeled Achieving Functional Safety in Factory Automation provides useful customer information to help with the application of Festo products. Support documents are available instantly by selecting Tools and Support from the top. Thanks for joining us on our short tour. This time you don’t need to tip your tour guide. But, if you would like your customers to enjoy these great features, give us a call.

  • Revolutionizing Manufacturing: Embracing Digital Solutions for Enhanced Efficiency and Success

    KYKLO Empowers Manufacturers in the Digital Era KYKLO is pleased to announce the release of an informative video that highlights its expertise in assisting manufacturers with their digitalization and eCommerce projects. Manufacturers who have embraced KYKLO have seen great results: A remarkable 60 percent increase in web traffic . KYKLO's platform enables buyers to effortlessly find their desired products in just three clicks, ensuring a seamless user experience. An impressive surge of over 118% in qualified leads . By leveraging KYKLO, sales teams and distributors have gained access to a wealth of new prospects, fostering growth and expansion. Millions of dollars generated in leads and RFQs.   KYKLO empowers manufacturers to secure genuine customers who consistently make purchases, yielding substantial financial gains. The post-Pandemic business landscape demands swift adaptation and seamless communication with customers across an expanding array of platforms. Manufacturers worldwide have been caught off-guard by the rapid pace of change . Traditional methodologies have become obsolete, while customer expectations have skyrocketed. Digitalization, once a consumer-centric phenomenon, has now become a universal expectation. In response to these challenges, KYKLO has prepared a concise video that outlines precisely how we can assist manufacturers in effectively navigating the dawning digital and eCommerce tsunami.   KYKLO makes it happen Content creation : KYKLO's team of industry professionals meticulously curates enhanced, customer-friendly, and search-optimized product data, ensuring maximum visibility and engagement. Timely product updates : KYKLO facilitate the seamless integration of new features and product launches, enabling early visibility and exposure during customer searches. This information is swiftly syndicated across all sales channels. Comprehensive distributor websites : KYKLO ensures that distributor websites not only showcase a comprehensive catalog but also drive market visibility, leading to increased sales and customer satisfaction. Invest 92 seconds into your future, watch this video to learn how KYKLO revolutionizes manufacturing operations.   To discover how KYKLO can empower you with the results you deserve, we encourage you to reach out for a consultation. About KYKLO: Founded in 2015 by industry veterans Remi Ducrocq and Fabien Legouic – both former Schneider Electric employees, KYKLO is singularly dedicated to helping industrial manufacturers and distributors modernize their operations to align with the rapidly growing trend of online shopping. KYKLO is the only company on the planet to provide product content enrichment services as well as powerful search, filtering, and configuration tools – both solution and content, fully built by engineers from the industry. With a library boasting product data for over 6 million SKUs, KYKLO remains unrivaled in the market. For more information about KYKLO's pioneering products, please visit www.kyklo.co .

  • KYKLO Joins Epicor Family

    Nine years ago, KYKLO was founded in Bangkok, Thailand, by two former Schneider Electric employees, Remi Ducrocq and Fabien Legouic. Driven by a big dream and little else, KYKLO grew into a strong player in the industry and now embarks on the next chapter of its journey. KYKLO is now part of the Epicor family of business solutions Epicor has proven to be the ideal partner for KYKLO customers due to their strong leadership in the manufacturing and distribution sectors, where we already share many customers. Most importantly, Epicor's vision for the future aligns perfectly with KYKLO’s mission in both industries. From the beginning, KYKLO has aimed to revolutionize how manufacturers and distributors digitize their sales by developing world-class eCommerce solutions, an extensive library of enriched product data, and an industry-changing Product Information Management (PIM) system. Epicor , a company with over $1 billion in revenue, will continue investing in customers, regardless of their ERP provider and third-party software solutions. Epicor values KYKLO’s team, product, and culture and will be investing further moving forward. This is a significant milestone for all involved. KYKLO, one of the few SaaS companies founded in Thailand, becoming part of a global leader in business software, is a major achievement for every team member, whether in Thailand, Europe, Buffalo, or the United States. As KYKLO joins forces with Epicor , the combined expertise and resources will drive the development of even more advanced solutions, ensuring continued success and value for customers worldwide. The journey ahead is bright, and the possibilities are endless. Read the Press Release: https://www.epicor.com/en/newsroom/news-releases/kyklo-acquisition/

  • New Webshop Email Notifications for Improved Customer Communication

    We are excited to introduce our newly revamped email notification UI, designed to deliver a better experience for both customers and shop owners. This new version not only simplifies communication but also enhances the clarity and effectiveness of every email you send. Why the Revamp? Our goal was simple: to improve the way shops communicate with customers about their orders. We wanted to make it easier for customers to understand what’s happening with their purchases and for shops to manage orders efficiently, all while keeping a user-friendly design. Customizable Areas for Tailored Communication One of the most exciting features of the new UI is the addition of three customizable areas—one at the top and two at the bottom of each email. These areas allow you to customize messages in HTML per order status. Whether you want to reassure customers when their order is received, inform them of the next steps after payment, or provide tracking details when an order is shipped, you now have the flexibility to do so. You can also use these spaces to include your store’s logo or other images, giving a personal touch to automated notifications. This feature helps humanize your communication, making customers feel more connected to your brand. Additionally, if an order is placed outside your working hours, you can easily inform customers when their order will be processed. Designed for Printability We know that many businesses still rely on printed copies of order details. That’s why we’ve designed the new UI to be easily printable. The layout is clean and organized, similar to an invoice, ensuring that all essential information is easy to read on paper. A Clearer Bill of Materials Section Another major improvement is in the Bill of Materials (BoM) section. The product short description now includes the common product code for each line item, making it easier for customers to identify their purchases. Both buyer and seller remarks are also displayed under each line item, providing a more comprehensive view of the order details. Additionally, tax types and details are clearly laid out in the billing section, so there’s no confusion about what’s being charged. Mobile-Friendly Design With more customers shopping on their phones, it's essential that your email notifications look great on mobile devices. Our revamped UI is optimized for mobile screens, ensuring that all information is displayed clearly and effectively, no matter what device your customers are using. How to Get Started Ready to enhance your customer communication with our new email notification UI? You can manage all the customizable areas directly from your admin panel at /admin/custom-areas or contact your Customer Success Manager if any questions!  This revamped email notification UI is a step forward in making eCommerce communication more practical, clear, and customer-friendly. We can’t wait to see how you’ll use these new features to better serve your customers and grow your business.

  • Customer Success Managers: Essential To Your Ecommerce Journey Success

    In the KYKLO culture, simply selling a great ecommerce system is not enough. In our opinion, ensuring that clients get maximum value from their investment is paramount and requires dedicated attention, strategy, and a personal touch. From the moment system implantation starts, a CSM joins the team and guides the customer through the journey and beyond. The CSM plays a critical role not only in early implementation but in driving ongoing customer value. Join us as we explore the pivotal role KYKLO CSMs play in customer success, focusing on key areas like implementation, training, system adoption, and the strategic use of marketing to drive traffic. Getting Things Right from the Start According to Molly Mitchell, who serves as a lead CSM at KYKLO, the foundation of a successful customer relationship is laid during the initial implementation phase. A well-executed setup can make all the difference in how effectively the customer uses the KYKLO system. CSMs are there from day one to ensure a smooth, efficient onboarding process . They work closely with their accounts to understand their organization’s specific needs, set up the system according to those needs, and make sure that everything is aligned from the start. Molly says, “ By acting as the bridge between the client's expectations and the systems capabilities, our CSMs set a positive tone and foster trust. They ensure that any potential challenges are addressed early on, minimizing friction and maximizing the potential for long-range success. ” Continuous Improvement: A Journey, Not a Destination Molly Mitchell went on to say, “ In our model, customer success doesn’t stop at onboarding. A CSM’s role is ongoing, involving constant evaluation and improvement. They regularly assess how the system is being used, pinpoint areas where clients may face bottlenecks and identify opportunities for enhancement. This process is a blend of analyzing data, gathering feedback, and proactively suggesting adjustments to business processes which extend outside of the KYKLO system. " The goal is to ensure that customers are consistently achieving their maximum digitalization outcomes. By refining processes and updating the customer’s practices, the CSMs create an environment where the KYKLO system becomes an ever improving part of their business operations. Focusing on Software Adoption: Training and Monitoring Usage One of the key responsibilities of a CSM is to drive the understanding and adoption of the system among the customer’s sales team. Training sessions are a cornerstone of this effort. The KYKLO CSM provides customized training programs that address the roles of the customer’s marketing team, plus the inside and outside sales groups. Whether it’s a full walkthrough of the system or a targeted deep dive into specific features, these sessions are designed to empower the customer’s users. Beyond initial training, the CSMs continue to monitor how the KYKLO system is being used by customers. Helping YOUR Customers Get Up and Running Quickly The CSM doesn’t just focus on their customers—they also prioritize yours, a rare and unique approach that sets KYKLO apart from other companies. A significant part of a CSM’s job is to ensure that customers who ultimately benefit from easy part selection, comparison, or other key product data, have satisfactory experience. This often involves creating easy-to-follow guides, how-to videos, and documentation which walks the customers through a step-by-step process for getting started. Providing clear and concise resources can significantly reduce the learning curve and increase online usage. By making sure that end-users have the support they need, the CSM indirectly boosts their customers success, helping them serve the end-users better and quicker. Providing Easy Guides and Self-Help Resources Documentation is more than just a user manual—it's an ongoing resource for both clients and end-users. CSMs craft easy-to-digest guides that make complex tasks simple. These materials are carefully designed to cover all the bases: from getting started to troubleshooting common issues and mastering advanced features like product selectors. By continuously updating and expanding these resources, CSMs ensure that both customers and end-users have access to the most current and relevant information, improving their experience with the KYKLO system.   Conclusion Customer Success Managers play a critical role in the success of KYKLO customers. Their impact goes far beyond the implementation phase, ensuring customers continue to gain value over the long term. Through ongoing training, they transform KYKLO's ecommerce platform from a simple "set it and forget it" tool into a vital asset for strengthening their customers connection with their end users. Thank you, Molly Mitchell, for the wonderful interview and for sharing these amazing pictures!

  • Santa’s Workshop Gets a KYKLO Makeover

    In the heart of the North Pole, Santa's workshop was buzzing with activity. Elves were busy tapping out presents with their little hammers, jingling bells, wrapping presents, and preparing for the big night. But this year, Santa took time for a VIP meeting with a select group of distributors and a couple of their supply partners. Santa welcomed the small group into his cozy office, adorned with twinkling lights and festive decorations "Ho Ho Ho! Welcome, my friends," Santa greeted them with his trademark laugh and said, "I've called you here because I need your expertise." The group, intrigued, listened attentively as Santa continued "Every year, we focus on the most popular toys, but I've realized that we're missing out on something important. We think we might need to list every toy in the workshop, not just the popular ones on our kiddy-portal." One of the distributors, Sparky Sparks, nodded thoughtfully "Santa, that's a great idea. By listing every potential toy available, you'll show your entire offering of presents, which helps in several ways." Santa's eyes twinkled "Sparky, I remember you as a blabber mouth kid, let’s hear your thoughts." Mr. Sparks explained, "First, having a complete toy listing allows you to track all the cool stuff that little kids are thinking about. This means that you can track which toys are hot and probably figure out some that will be in great demand next year. What’s more, there will be fewer disappointed kids. No five-year old wants to pick something that wasn’t their first choice." Another distributor, Cindia Circuit, chimed in "It also helps with resource management. By knowing exactly what you have, you can better allocate materials and avoid Christmas Eve shortages. The elves will love you." Santa stroked his beard, deep in thought "That makes sense. But how will this help the elves?" Cindia smiled "With a detailed understanding of what the kids really want, the elves can work more efficiently. They can prioritize tasks, reduce waste, and even come up with new toy ideas based on the full range of materials available." Santa clapped his hands in delight "You've convinced me! We'll start listing every toy in the workshop immediately." The distributors and their suppliers left Santa's office, feeling proud of their contribution to the holiday season. And so, with the help of the Distributors, Santa's workshop became more efficient, the elves were happier, and children around the world received the most personalized and magical Christmas gifts ever. Later, Santa discovered that each of these Magically Smart Distributors were KYKLO users. With the wink of an eye and twitch of his nose, Santa was on the phone with his friends in Buffalo. We briefed him on the way we do things, and he asked us to thank that group of Distributors. Consider this our wish to you for a Merry Christmas, Happy Hanukkah, and a Great New Years. 🎄☃️✨

  • KYKLO and The Canadian Fluid Power Association

    We are thrilled to announce that KYKLO recently joined the ranks of esteemed members within the Canadian Fluid Power Association (CFPA) . Comprising Canadian fluid power companies and suppliers, CFPA is committed to advancing industry best practices, fostering knowledge sharing, and promoting fluid power-specific education across Canada.  KYKLO, already a member of the US-based Fluid Power Distributors Association ( FPDA ), found a natural extension in CFPA membership through invitations from several of our esteemed clients. With KYKLO’s North American Headquarters in Buffalo, NY, we are separated from Canada by 5,800 feet of steel, the mighty Niagara River, and the iconic Peace Bridge. We're proud to consider ourselves either in Canada’s backyard or having Canada in our front yard—such proximity underscores our commitment to close collaboration.  Membership in CFPA has provided KYKLO with invaluable networking opportunities, connecting us with clients, peers, and potential partners actively shaping Canada's fluid power market. This engagement is complemented by our extensive content tailored for leading manufacturers such as Festo , Parker , Bosch Rexroth , HYDAC , Norgren , and others, underscoring our dedication to enhancing distributor and manufacturer experiences.  Moreover, we were invited to the CFPA Annual General Meeting , where Ryan Francis, managing director at KYKLO, had the opportunity to conduct a workshop on generating online leads and sales. His workshop focused on the role of the modern buyer, the future of digitalization, and how to embrace this journey . Additionally, Jeff Budzinski, Business Development Manager at KYKLO, also had the honor of presenting KYKLO solutions to CFPA members during a dedicated company presentation.  These interactions further solidify our commitment to leveraging digital tools and strategies to drive online leads and sales, aligning with the evolving needs of modern buyers and the ongoing digital transformation journey.  As KYKLO continues to grow alongside CFPA, we look forward to nurturing existing relationships and forging new connections just a stone’s throw away across the bridge.

  • AHTD Wrap up: Networking - The key to business success

    Nothing is better than real live human interaction. The politicians call it “pressing the flesh,” industrial associations call it “networking,” and we at KYKLO call it FUN .   As a matter of fact, we go out of our way to interact with our clients, friends, and business allies on both a professional and informal basis. Most of the meetings we (and our clients) attend are intense. Nationally known keynote speakers, meetings with channel partners that run from early morning till the wee hours of the evening, and dozens of other activities create a pressure cooker environment, even in the best of meeting locations. Creating a more casual setting at the end of the day allows attendees to unwind, refocus, and engage in some powerful idea sharing. KYKLO takes the concept to a new level by hosting an end of the event celebration – The KYKLO Party Bus. At the Association for High Technology Distribution meetings, KYKLO annually hosts a Party Bus for partners, customers and friends. Here’s how it works: after the final meeting, KYKLO and our friends board one of those party buses and travel off-site for a celebration. There is food, adult-beverage, flashing lights, activities, and much good cheer. But networking is everyone’s favorite part. We asked our favorite Iowan and great friend Frank Hurtte, of R iver Heights Consulting his thoughts on the affair. Here’s what he said: “These AHTD Meetings are hard on the mind and brutal to the body. It’s three days of constant interaction with 300+ people. I try my best to speak to as many people as possible, but sometimes the interactions are rushed and superficial. Over the years, I have grown to know the leadership teams of at least a half dozen major companies based mostly on the relaxed conversations held on the KYKLO bus. Further, I might have never enjoyed the benefit of their friendship and support without this relaxed setting.” Frank’s not the only one establishing deep ties on this outing. One couldn’t help but notice the small groups relating their experiences and action items gained during meetings over the past few days. For those of us at KYKLO, this interaction brings our clients together in new ways. Many others have told us some of the best ideas for growing their businesses have been a product of the late-night fun with KYKLO. Before we go: Product Information Management (PIM) systems have always been the fundamental core of KYKLO’s digitalization. It’s our secret sauce for success. And now , KYKLO is making this unique system available to others . But there is more… Monitor our website for a coming blog post on how this system might benefit your organization.

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