KYKLO Use Cases
KYKLO application and its built-in contents cover lots of possible use-cases, bringing value to both manufacturers and distributors, in multiple activities (marketing, sales, product management, inventory).
Here are some examples of applications and use-cases, you can use the filters to narrow down to your precise context.
Your company main activity:
Your role:
Available topics:
Use cases and applications for your selection:
Best-in-class product discovery platform
Help your engineer buyer find ideal products for their application, like it's the 21st century, not 1991.
Go beyond the "search by product code" and really engage with your engineer customers with your KYKLO eSOM online catalogue, letting them choose products with specification filters that match their engineering habits.
With KYKLO eSOM high-performance search engine, buyers can combine search and filters, for the fastest path to find their product, price and availability: a few search terms, a few clicks on filters, even for buyers unfamiliar with your offering.
Activities:
Manufacturers
Roles:
Marketing director, Sales channel manager, Product management lead
Topics:
Customer satisfaction/engagement/User Experience (UX)
Phase-out products efficiently
Give better on-time discontinuation to your buyers, without the headaches.
Real-time info, no more lost emails:
With KYKLO eSOM/SOM platform and Syndication+, get your products commercialized/discontinued status updates broadcasted to your entire distribution network e-commerce, without tedious product news emails
Early Notice:
Thanks to the integration of manufacturer eSOM with distributors' SOM platforms, provide early launch and phase out notices, recommended replacement product(s).
Leverage your installed base:
Leverage your buyers' installed base by capturing their needs when looking to purchase legacy products, suggest and sell them your selected replacement products, without the need for them to call you.
Nurture Your Customer Base:
As a OEM manufacturer, you need to reap MRO sales from the installed base you took years to build. Drive installed base nurturing on both your eSOM site and all your distributors with KYKLO SOM
Activities:
Manufacturers, Distributors
Roles:
Sales channel manager
Topics:
Product and channel Marketing
Showcase your favorite vendors
Distinctive pages for your favorite vendors marketing content
Display your favorite vendors' marketing campaigns, with no extra for every campaign: a single initial setup of a flagship page with KYKLO brand experience syndication is enough.
If you don't have yet KYKLO powering your e-commerce store, setup of the flagship page is a simple 1 step: implement our html snippet in your e-commerce page(s), and let KYKLO perform the contents updates directly with your vendor.
If your store is KYKLO-powered, then the setup is done in 1 click, no software/html changes required.
Activities:
Manufacturers
Roles:
CEO
Topics:
Product and channel Marketing
Simpler e-commerce contents integration
Focus more time on e-commerce sales and marketing, less on maintaining contents into your e-commerce
Refocus your team members' time and skills to growing the e-commerce sales, not building an e-commerce. KYKLO SOM provides the simplest, fastest time-to-go-live e-commerce platform with built-in product content.
Deliver SEO, organic inbound traffic and qualified leads faster: KYKLO SOM does not require integration with ERPs to be fully functional (although it integrates with your ERP, down the road, for maximum operational efficiency)
KYKLO expert content teams deal with global brands content uploads and deployments to the SOM platform, matching your country price lists.
You can still create your own local contents to complement KYKLO global contents
Activities:
Distributors
Roles:
IT, Marketing director, e-commerce director
Topics:
Productivity / Process automation / AI / Self-service
Display live ERP prices to your regular customers
Display real-time pricing securely to your logged-in buyers, by pulling prices, when needed, from your ERP
Avoid price discrepancies ecommerce vs. invoice, while minimizing pricing integration works (KYKLO offers native live pricing integration with Epicor P21, Tribute TrulinX, and more ERPs to come)
Minimize workload on your ERP, thanks to KYKLO eSOM/SOM dynamic pricing cache mechanism. Detect and solve ERP issues quickly with detailed email notifications.
Activities:
Distributors
Roles:
Topics:
Productivity / Process automation / AI / Self-service
E-commerce content, for all platforms
Simpler, accurate and complete product content for your existing e-commerce
Benefit from KYKLO content building and maintenance experience, as well as established manufacturers' relationship with high quality content feed.
KYKLO Content+ feed is delivered via excel readable formats, JSON files or APIs
KYKLO Content+ CDN hosts the assets for you, for lightning fast delivery of pictures, pdf documents, 3D diagrams
Activities:
Manufacturers, Distributors
Roles:
Topics:
Online presence / SEO, Product and channel Marketing, Digitization / Modernization
Faster product launches
Shorten your new products launch TTM (Time-to-Market)
With KYKLO eSOM platform and Syndication+, get your new products published on your entire distribution network at the date of your choice, without having to wait for your distributors to prepare data, setup pricing in their ERP, build inventory.
Syndication+ also includes pricing and inventory syndication, so you can setup your pricing and stock uniformly across your entire distribution channel, immediately at launch, and along your products lifecycle.
Broadcast your own inventory at each distributor and display it to buyers, alongside with price, to "kick-start" sales.
Focus marketing spending on the most effective way to launch a product: available on shelf, clear technical information to buyer, clearly priced, ready to buy.
Activities:
Manufacturers
Roles:
Marketing director, Sales channel manager
Topics:
Product and channel Marketing
Effortless campaigns widespreading
Broadcast marketing campaigns simultaneously with limited effort
When launching a new product or initiative, display simultaneously your crafted marketing message on your all distributors' network e-commerce sites.
Deploy your campaigns to distributor with zero technical complexity: KYKLO builds the contents based on your marketing brief, revises and maintains along your marketing plan evolution, autonomously and simultaneously deploy to all participating distributors (KYKLO-powered or not)
Activities:
Manufacturers
Roles:
Marketing director
Topics:
Product and channel Marketing
Generate high-potential leads
Generate and transfer rich sales qualified leads to your distributors, seamlessly
With manufacturer eSOM integration with distributors' SOM, digitally and securely transfer your buyer prospect and their inquiries, carts, directly to the distributor(s) of your choice.
With eSOM/SOM integration between you and your distributors, your buyers can choose their desire distributor, or you can assign a distributor to them
Follow execution of the lead by distributor, thanks to our eSOM / SOM integration.
KYKLO eSOM/SOM platform offers cart transfer from manufacturer shop to distributor shop using cart URL injection.
Activities:
Manufacturers
Roles:
Marketing director
Topics:
Product and channel Marketing
Inventory management and forecasting
Get live manufacturer list prices and inventory updates
With KYKLO SOM platform and Syndication+, as a distributor, you can enlarge your sales beyond your own inventory, with the support of your vendors' supply chain.
KYKLO automates the transmission of manufacturer's inventory to distributor's KYKLO SOM platform and Syndication+, where distributor can:
- privately browse all their vendors inventory, recently updated, all in one single location.
- decide to publish this inventory to their registered buyers, brand by brand.
KYKLO automates the transmission of updated manufacturer list prices to distributor KYKLO SOM-powered store, ensuring constant fresh public prices, and alignment with manufacturers commercial policy
Activities:
Distributors
Roles:
Topics:
Productivity / Process automation / AI / Self-service
ERP-independent e-commerce, for faster time-to-go-live
Go online faster, and with less blocking points, with a fully-functional e-commerce
Simplify your e-commerce journey with the all-in-one cloud-based SOM platform (product contents, user experience, public pricing, B2B cart) that goes live without any outside integration needed.
Build integration later, as your business needs and platform usage grows: standard ERP pricing integration, live price ERP integration, order back&forth flow, companies & buyers data integration with your CRM.
Activities:
Distributors
Roles:
Topics:
Digitization / Modernization
Simpler e-commerce content deployment processes with KYKLO eSOM/SOM built-in PIM
KYKLO data deployments to your website, to minimize work done by your teams
Get your new product and updated information deployed on your KYKLO eSOM manufacturer online catalogue and all your distributors equipped with SOM in the same time and with minimal work from your and your distributors' team (upload their price list)
Overcome the hassle of having to deal with multiple platforms: your manufacturer PIM has limited output options, and your distributors have limited resource to receive and process your updates
Support to your distributors to get your product content, with minimal resource engagement on their side.