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Manufacturer Omnichannel Index

KYKLO Whitepaper

The hesitation to digitize is holding back many manufacturers’ potential for providing a great customer experience (CX) online. Whether your top goal is a shopping or a transaction site, the essence of a good customer experience requires content to be on point or you risk losing your customers to competition.

Where does your manufacturing company rank online?

As we work with distributors across the world to build their online stores, we began to research “up the supply chain” and the results were amazing. We discovered that manufacturers vary greatly in their ability to be searched online. This information has proven to be helpful to us as we develop our platforms and we wanted to share our findings with manufacturers.


As a result, we created the Manufacturer Omnichannel Index to analyze manufacturers omnichannel maturity in the Electrical and Industrial markets and to benchmark the state of manufacturers digital presence today. The Manufacturer Omnichannel Index is the first market specific report, built with a systematic methodology.


Hand-picked MANUFACTURERS ASSESSED including players such as Schneider-Electric, Rockwell, ABB, Mitsubishi Electric, Festo...

We have used a detailed methodology to assess the manufacturers online presence based on:

Share of voice (SEO)

Home page


Advanced discovery for product selectors, configurators, comparators

Product content


Our team of 10 senior engineers — who enriched more than 2.5M SKUs across more than 100 manufacturers — have manually assessed the brands included in this report spending more than 100 hours preparing this.

Omnichannel Whitepaper KYKLO

Facts, findings & insights

75% of manufacturers don't have individual product pages

95% of manufacturers have a search that doesn't work with keywords

90% of manufacturers have less than 50% of their US price list searchable on their own website

How can you stand out from the crowd?
Get your free copy!
KYKLO Whitepaper

Dive into the components that determine the Online Customer Experience by analyzing over 110 of the largest manufacturers in the electrical and automation sector. You'll discover how many manufacturers fall into the "good to great" category, but also examples of what an exceptional customer experience looks like.

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