Back in 1967, NOSHOK revolutionized the way industries measure pressure by introducing a liquid-filled pressure gauge. This leading-edge feature slowly caught on as the industry began to recognize the extended service life and enhanced performance offered by a liquid-filled gauge. This innovation served as the foundation for the NOSHOK business, which today covers technologies in pressure, level, and temperature measurement instrumentation. Their footprint spans the globe where they serve major industries including fluid power, oil & gas, food & beverage, automation, water/wastewater, energy & power generation, marine, and more.   While not as mature as NOSHOK, KYKLO has revolutionized the world of e-commerce and the digitalization of business in the distribution industry. Founded in 2015, KYKLO opened the doors of e-commerce to small and midsized distributors in automation, fluid power, industrial, and other lines of trade. Their revolutionary plan for sourcing and delivering enhanced data is rapidly becoming a standard in the wholesale distribution business.   It makes sense that when NOSHOK decided to assist their distributors in bringing products to market, they were attracted to KYKLO. Adam Hershey, NOSHOK’s V.P. of Administration states : “ KYKLO’s e-commerce platform is a groundbreaking solution providing distributors the simplest and most efficient platform for digital sales. NOSHOK has partnered with KYKLO to provide our enriched product data as an effective e-commerce solution .”  Under their partnership, NOSHOK’s distributors will be able to easily access the entire product line, and enhanced data for new products will be instantly available for distributor use. KYKLO will optimize customer communications by enabling better data sharing between customers and their distributors. Featured NOSHOK products will receive priority attention on the distributor’s e-commerce platform. Additionally, the NOSHOK product offering will include a product selector with enhanced filters and categories developed by KYKLO engineers to help customers find the right product for their application. KYKLO will apply their world-class SEO expertise to improve the visibility of NOSHOK’s offering. This means greater market attention, and more importantly, it will allow customers to find solutions centered around application-based product specifications.  The distributor’s customer service is improved because the e-commerce platform is open 24/7, providing enhanced product data, automatic feature comparison, and “drill down” product selection. Once the product is selected, the system will offer potential add-on products and accessories that are 100% compatible with the selected product. Once a bill of materials is selected, the order is automatically entered into the distributor’s business system, regardless of time or day of the week. On the topic of ERP interface, Remi Ducrocq, KYKLO President and Founder, stated: “The KYKLO platform is ERP system agnostic. Our system works with every distribution ERP system to date.”       About KYKLO:   Headquartered in Buffalo New York, KYKLO provides a state-of-the-technology solution to distributors and manufacturers via a cloud-based e-commerce platform. Unlike traditional suppliers who provide an unpopulated webshop and require the distributor to supply product data, KYKLO provides rich product data for over 5 million SKUs. All a distributor needs to do is connect their ERP (Business System) to KYKLO’s system.  Every KYKLO client receives in-depth guidance and ongoing coaching from a highly trained Customer Service Manager, tied to engaging customers with their e-commerce platform. Additionally, they provide best practices for using the system for generating quotes and assisting inside salespeople in product selection.     About NOSHOK:   NOSHOK, Inc. is a leading manufacturer of pressure, level, and temperature measurement instrumentation, along with needle & manifold valves. They serve major industries around the world including fluid power, oil & gas, food & beverage, automation, water/wastewater, energy & power gen, marine, and more. Since its founding in 1967, NOSHOK has been a pioneer in our industry by continually providing innovative solutions, unparalleled customer support, outstanding value, and a broad offering of premium quality product lines.

What makes KYKLO unique is the fact that our team consists of diverse people from all walks of life, all around the world. KYKLO has roots in North America, Thailand, and France. Both of our Founders are French, and so are several of our team members. As far and wide as KYKLO spreads, there’s one aspect that remains consistent throughout our multicultural team – our commitment to helping make our customers’ businesses the best they can be. With the holiday season in mind, let’s think in metaphorical terms about KYKLO’s dedication to being the #1 solutions provider on the market. The big purple KYKLO bag full of presents has overflown in 2022. Join us as we peel away the fancy wrapping paper and examine each of these wondrous gifts.   The first present is big – massively big . Last month KYKLO hit the 5,000,000 SKU mark. That’s a lot of zeros and represents years of work. Each of these bits of enhanced product data contains all the information a customer would need to make a buying decision. Things like pictures, drawings, important product data are included, and each put together in an SEO-friendly manner. We got a kick out of the old McDonalds analogy – Over 5 Million Served – which was shared with us by one of our friends. Friendship is a gift . KYKLO was awarded with new memberships in the Fluid Power Distributor’s Association (FPDA) , the National Association of Electrical Distributors (NAED) , the Industrial Supply Association (ISA), and Heating Air-conditioning and Refrigeration Distributors International (HARDI) . Add those groups to our long-time favorite membership in the Association for High Technology Distribution (AHTD) and we are really excited about all the friendships we will build. Partnerships make a great present . KYKLO is proud to announce shiny two new partnerships with two new manufacturers. Yaskawa is the world's largest manufacturer of AC Inverter Drives, Servo and Motion Control, and Robotics Automation Systems and they have selected KYKLO to expand their efforts in the  digitalization of their extensive product offering. Noshok was one of the first companies to offer a liquid-filled pressure gauge. They have built on that foundation of quality and have grown to be an industry leader in measuring solutions serving a wide swath of industries. We are delighted to have them on board as partner manufacturers. Saving the best present for last , a few weeks ago we received a video message from one of our client distributor’s customers. The customer, who owns a Systems Integration Company, explained that using the distributor’s KYKLO-powered webstore reduces the amount of time required to create a bill of materials by nearly 70 percent. We will be sharing the video early next year, so stay tuned. And a quick Holiday Greeting … Please accept our wishes for a Happy Hanukkah, a Merry Christmas, and a fabulous New Year. We hope you get to enjoy time with your family, friends, and maybe even catch up on your sleep.

Using the tagline, “ Connecting HVACR Leaders. Delivering Timely Resources. Supporting Wholesale Distribution. ” the Heating Air-Conditioning and Refrigeration Distributors International Association better known as HARDI is recognized as one of the leading associations in the wholesale industry. KYKLO has been selected for membership in the group.   As KYKLO continues to move forward in the world of distribution, it just makes sense that many of our skills could be used in this important industry. KYKLO President and Co-Founder, Remi Ducrocq , had this to say about the organization: “Since launching in North America we have heard many good things about the HARDI organization. We are honored to become a member of such a well thought of organization. Much of expertise in business digitalization extends across and can be applied to every industry.”  Manufacturers especially have sought our guidance in syndicating product data out to their diverse channel of distributors, and in the case of two-step channels select dealers. KYKLO looks forward to both learning and sharing within this important association.    HARDI CEO, Talbot Gee shared this message: “When Frank Hurtte called to tell me about KYKLO joining HARDI, I took the call because I’ve seen first-hand Frank’s belief in the power of associations and I know, thanks to their relationship with Frank, KYKLO will immediately become an active and engaged member driven to assist our members. We know from the last two years how especially important product information technology is to our distributors so I look forward to seeing how KYKLO could bring value to HVACR wholesale channel.”   We are looking forward to making many new friends in the HVACR industry. KYKLO has plans to attend HARDI’s Annual Conference in Houston December 3-6.  About KYKLO :   KYKLO was founded in 2015 by Remi Ducrocq (Schneider Electric 2011-2015) and Fabien Legouic (Schneider Electric 2001-2012, 2014-2015) with one sole purpose: To help industrial distributors and manufacturers modernize for the growing trend of online shopping. KYKLO is the only company on the planet to provide product content enrichment services as well as powerful search, filtering, and configuration tools --fully built by engineers from the industry-both solution and content. Among KYKLO’s largest clients are Mitsubishi and Festo. Visit the KYKLO website to learn more about the company and its products: www.kyklo.co   Schedule a Consultation About HARDI :   Today HARDI represents more than 400 wholesale companies, nearly 300 manufacturing associates and nearly 100 manufacturer representatives. It is estimated that HARDI members represent 70 percent of the dollar value of the HVACR products sold through distribution.  Information may well overshadow product innovation as the leading market driver. Organizations that are information masters will control the HVACR market. Having the right products, at the right place, at the right time, at the right price, for the right customers, is all about information.  HARDI is the organization designed to support and serve the HVACR distribution industry.  Explore the KYKLO & HARDI Membership

Before reading KYKLO's latest news, let us wish you a very Happy Thanksgiving! We hope you have a wonderful day celebrating all there is to be thankful for. As always.. #AHTDROCKS The Association for High Technology Distribution (AHTD) has a social media hashtag of #AHTDRocks. We think the “motto” fits. Once more KYKLO attended the meeting in force. This gave us the great opportunity to interact with so many of our friends and make some new friends as well. Quoting our Co-Founder and President, Remi Ducrocq: “It is crazy to think that 4 years ago we didn’t know anyone when Frank Hurtte first introduced us to AHTD, and now have over 60 customers and partners attending this single event!” One of our favorite parts of the AHTD experience is the KYKLO party bus. It is the perfect conclusion to a productive and insightful meeting. KYKLO friends joined us for a few cocktails, lots of comradery, and plenty of recaps from the meeting. Explore the KYKLO & AHTD Partnership! Under the heading of associations, we are pleased to announce KYKLO has been accepted into a couple of new associations. ISA –The Industrial Supply Association will provide an opportunity for KYKLO to make connections with their members and help them to staying and competitive – throughout industry change. HARDI – Heating Air-Conditioning and Refrigeration Distributors International is the association tied to the HVAC/R industry. We look forward to expanding into this industry. KYKLO reaches another new milestone One of our older friends told us they remembered a time when McDonald’s advertised “over 5 million burgers sold.” We thought that was funny and created this little graphic to commemorate our passage into the five-million category.  KYKLO’s extensive library of enhanced product data  recently surpassed the five million SKU mark. Nobody in the industry offers this level of product selection. Five million is a big number. In fact, if SKUs were people, we would have a larger population than half the countries in the United Nations. Using another analogy, the book “War and Peace” has 1,400 pages and 587,000 words. KYKLO has just under 10 SKUs for every page in the book.       New Partnership Agreements  We’re excited about our new partnerships! We will announce more details in press releases as well as on our social media platforms so stay tuned !

Research indicates, customers don’t compare their experience on your website against traditional competitors. Their experience is contrasted against every web-store experience in their lives. This includes their visits to such consumer shops as AMAZON, Walmart, and others. One feature missing from many B2B sites is the ability to complete the entire purchase including freight and taxes with a single click. KYKLO is happy to announce this feature is now part of the KYKLO webstore offering. One-step checkout enables buyers to finalize their order in one session, eliminating the need for prior acceptance or manual calculation of tax and shipping costs, and eliminating the need for the store to submit a manual “Pending electronic payment” order page. The feature provides buyers with instant knowledge of all associated costs directly at checkout as well as the ability to immediately finalize payments by directing buyers to “credit card one-step checkout" or classic checkout (with invoice, etc.) at the discretion of the store. KYKLO’s new one-step checkout feature is the culmination of two new KYKLO features making it all possible: Shipment automation and Tax automation. Check the Video!   Shipping costs are done automatically. Shipment costs are calculated automatically and presented directly in the cart, based on pre-defined parameters such as product dimensions, weight, shipping options (1 day, 3 days, ground, etc.), parcel/container dimensions and costs. KYKLO’s proprietary 3D fast-packing algorithm takes all the above into account to calculate the optimal packaging option in every situation, based on our experience with UPS, FedEx and other major logistic companies.  The result: buyers are provided with certainty and peace of mind on shipping costs on the spot, while stores can be rid of a previously tedious and manual process.    Tax automation works in a very straightforward way. When a buyer is presented with a cart, and has selected a delivery mode, the KYKLO application presents the buyer with the tax rate and breakdown, calculated based on the delivery address and the total money amount of products in the cart. The tax rate is pre-calculated thanks to simple and straightforward settings the webshop owner can create in the administration pages of the store. Benefits of shipment automation + tax automation + one-step checkout: Higher buyer commitment, ensuring that a new e-commerce cart in your store means a buyer ready to pay. Lower cart abandonment rate, higher conversion rate. No more waiting time for your buyer to get the full cost of the order with shipment and taxes, no hidden surprises. Savings of your staff’s time spent calculating shipment estimates for new buyers: KYKLO application does it on its own. Allow buyers to use their own shipment provider (a.k.a. “FCA warehouse” INCOTERM). Only charge shipment to customer when “it’s worth it”: larger orders will not incur shipment, etc. Have you started setting up your store to enable our new features? If not, contact your Customer Success Manager to ensure a smooth checkout process for your customers. If you would like to learn more about KYKLO’s simple answers to the complicated issues of ecommerce, give us a call or send us an email. We would love to hear from you.   Are you going to be at AHTD? The whole team is ready for the Association for High Technology Distribution (AHTD) Fall meeting in California the first week of November. Stop by and get an update on all the new stuff coming from KYKLO . Explore the KYKLO & AHTD Partnership!   News Flash – Fresh Content: Schneider Electric – Contactors 19,000+ SKUs. New Hydraulics Contents With: HYDAC – 1,000 SKUs Bosch Rexroth – 5,000+ SKUs Sun Hydraulics – 21,000+ SKUs More data in preparation including Parker , Panasonic , Fluke , ABB , Festo , Turck .

Earlier this year a noted business research organization, McKinsey and Company , published something that really got our attention. Titled “ Busting the five biggest B2B e-commerce myths ” the article struck a chord with both the KYKLO team as well as many of our clients . Affirmation is a thing of beauty as people continue to send this to us months after it was published!  What are the biggest myths?   Most B2B companies don’t offer e-commerce.  B2B buyers prefer face-to-face interactions.  Just a basic e-commerce site can suffice.  E-commerce is only for repeat or low-ticket purchases.  A digital marketplace is a next-level “nice to have” element.  We could probably come up with a few more, but legendary radio personality Casey Kasem discovered some magic in touting his internationally famous Top 10, so we are going to stick with the Top 5. We decided it might be cool to dig a little further into each of these points and add a bit of our own spin. Most B2B companies don’t offer e-commerce.  McKinsey states, “65 percent of B2B companies across all sectors are employing e-commerce.”  The numbers somewhat mirror those of distributors.  In a report published by the Distribution Strategy Group titled “ 2022 State of Distributor Sales: Rewriting the Distributor Sales Playbook for a New Era ”, author Frank Hurtte of River Heights Consulting reports:  “More than half of the distributors interviewed said that they are using e-commerce as a sales channel. While we don’t have data indicating whether they are selling 1%, 20%, or 100% of their business offerings through e-commerce, the 58% number is significant. Thankfully, the price tag of becoming involved in e-commerce is shrinking, so we’re seeing more distributors, even smaller ones, moving into that space.”  We like the comment on “the price tag of becoming involved in e-commerce” because the work KYKLO does has certainly been one of the drivers of this cost reduction. Hurtte made a special mention in his report that e-commerce is not just for large distributors. Since day one, KYKLO has strived to level the playing field for small to mid-sized distributors. Explore KYKLO's Distributor Solutions: E-commerce                 Content + Another report published by Digital Commerce 360 , chimes in with another interesting bit of information. Titled “ B2B distributor ecommerce sales are poised to grow 25% in 2022 ” the report says:  “The distributors and wholesalers that are learning and living that lesson now will turn first-time digital buyers into loyal return customers. They’ll take e-commerce sales — and market share — away from competitors that aren’t changing with digital times.”  Experience across many KYKLO clients indicates the tables have been turned.  Instead of distributors finding new customers, customers are finding them. Those who have developed a strategy for welcoming new customers are turning these buyers from one-time purchasers to full-time customers, often cementing the deal by offering value-add services to the customer’s repertoire of solutions.  B2B buyers prefer face-to-face interactions.  Over the course of the COVID Pandemic, customers shifted their decision-making methods. This is driven by two major shifts:  Demographic shifts .  Digital native Millennials have become a bigger part of the market. This group prefers not to be bothered by salespeople. Most of them are focused on work, but many refuse to work longer hours and feel sales visits are distracting.  New patterns learned over COVID months . During the pandemic, sales visits were often prohibited by local regulations. Business continued, but rather than rely on salespeople for information, customers learned to find the right information online.  One Gartner Study points out:    “Your sales reps have roughly 5% of a customer’s time during their B2B buying journey. Lack of time with buyers coupled with rapidly shifting buying dynamics, fueled by digital buying behavior, is reshaping the strategic focus of sales organizations.”  The study goes on to point out that only 17% of the buying decision is tied to any type of sales interaction . That means 83% of the decisions are made without traditional sales visit availability .  Progressive companies realize this and provide the right kind of information for a customer to quickly and effectively make a decision that brings the customer to them versus their competitors.  Just a basic e-commerce site can suffice.  Just a few years ago, most distributors entering the e-commerce world provided information straight from their ERP system. That information typically included the manufacturer’s catalog number and a 25-character description. While the information might have sufficed for a customer entering an order for an often-purchased item, it certainly was not enough to allow the customer to make a buying decision.    Customers expect the same kind of experience in their B2B purchasing as they experience with Amazon or other high-traffic consumer-based sites. In November 2021, Madison O’Connell shared these thoughts in an article on Salesforce.com :  “The B2B e-commerce world still conjures up thoughts of that dusty website, checking its watch and wondering where everyone is. This is changing, though, as today’s B2B buyer is just as digitally savvy as their B2C counterpart — and they expect the same exceptional service. When it comes to B2B vs B2C e-commerce, the gap in service is narrowing.”  Here at KYKLO we have discovered that the most powerful features in a B2B website are product comparators and product drill-down algorithms. Both aid the customer in precisely finding the right product for the application. Customers save time and effort, and our clients end up making more sales. Another Amazon feature, the ability to determine which products are in stock, has become a “must-have” in today’s environment of supply chain interruptions. One report done late last year told us customers often pay more attention to availability than price. This point is important for last-minute Christmas gifts on Amazon and equally important to industrial customers working to get a machine running quickly.  E-commerce is only for repeat or low-ticket purchases.  McKinsey answered this question in a survey of B2B customers in February 2021.  They discovered 35% of potential customers are willing to spend up to $500,000 using digital means. Only 23% of these same customers limit e-commerce purchases to less than $50,000. The size of purchase decisions continues to grow. The shocking statistic comes by way of a February 2022 report (again, from McKinsey ):  “One in five B2B decision makers are now willing to spend between $500,000 and $5 million on a single interaction on remote or self-service channels. That’s a leap from the 16 percent who said the same earlier in 2021 (Exhibit 11). In addition, seven percent of buyers are willing to complete transactions valued at more than $5 million fully online.”  Paraphrasing the 1897 quote, “Yes Virginia there really is a Santa Claus” one might say, “Yes Virginia, customers really can and do place big orders using e-commerce.”    This brings us to the final item on our Top-5 list. A drum roll, please….  A digital marketplace is a next-level “nice-to-have” item  One of the cornerstones of sales is doing business the way your customers want/need to buy. In the old days, this probably referred to outside sales, a good customer service team on the inside, and the ability to receive orders in person, via phone, and by fax. Thankfully, things have changed.  We liked the way the folks at B2B Online put it :  “B2B customers today expect to be able to interact with your brand through your website, visits to your physical location, and even social media. What's more, they expect the same level of consistency and convenience in their professional buying transactions...”  Summing all of this up  KYKLO can help you make your B2B e-commerce plan a success.  Our clients will tell you it’s not just about our industry-leading library of enhanced SKUs. A KYKLO sale is never final. We constantly update your capabilities. We provide expert guidance. Our team of Customer Success Specialists continue to provide guidance and support long after every client’s system is up and running. Give us a call, send an email, heck, shoot up a signal flare. We are here to help.

We have some cool things coming our way this fall! Let’s do a quick inventory of upcoming events: NAED Eastern Conference: November 14-16 KYKLO is the newest member of the  National Association of Electrical Distributors  (NAED) which also includes several international brands for which KYKLO provides  enriched content  such as: ABB, Schneider Electric, Eaton, and other brands in the electrical industry. We at KYKLO have more enriched content for these brands than anyone else and we're hoping to meet Electrical Distributors and their progressive supply partners at the NAED Eastern Conference. Find us at the New Member Showcase! FPDA Industry Summit: October 2-5 Plans are also underway for our first trip to the  Fluid Power Distributors  (FPDA) Industry Summit. We’ll be the new kid on the block at this meeting, but Ryan Francis, our Managing Director, has already warmed up the group with his September 7th FPDA Webinar titled “Content is King! How to Be Found Online Without Paying the Extra $$.” Word on the street is a lot of people are already asking Ryan to join them for a conversation at the meeting. AHTD Fall Conference: November 1-4 Once again, the whole team is looking forward to our homecoming reunion at the  Association for High Technology Distribution (AHTD) Fall meeting . We have so many friends and clients at AHTD, it seems like a trip home. Thanks to AHTD for your warm friendships – it’s always a blast. KYKLO leadership and the Customer Success team will be making this trip. _____________________________________  News Flash – Fresh Content flows Like Water over Niagara Falls   Bimba, Bosch, Sun Hydraulics, and other content is coming out of engineering department like water over Buffalo little stretch of the Niagara River. Let’s do a quick review:   All the sub-brands associated with  Bimba  are complete. This brings our total for this very leading line to  603,894 SKUs     KYKLO now has  6,000 SKUs of their hydraulic valve series . Each of these comes with custom-made pictures, product filters, and a product selector. 21,000 SKUs in our first batch of products . Each features custom pictures showing both dimensions of the valve and the corresponding schematic. Again, with filters, product cross selling data and CAD drawings. KYKLO’s first batch of Hydac Fluid Technology products 1,000 SKUs  were just added to our product library.  Stay tuned for more to come!   KYKLO has added some  brand-new fully enriched data  along with data for cross-selling and built-in filters to make customer product selection easier and more effective.

KYKLO is proud to announce we are the newest member of the National Association of Electrical Distributors (NAED) which represents a $72 billion industry with members in 5,100 international locations. We believe we can make a positive impact on the lives of many people. Joining this group represents a homecoming of sorts for the KYKLO team. Both KYKLO founders and many of the engineers working on building product content for KYKLO are veterans of the electrical industry. They understand many of the subtle nuances of the industry including common jargon, product pairings, and which product features are important in the customer search. Further enhancing the match with the electrical industry, KYKLO has a massive library of the right product SKUs to serve customers . These SKUs along with the ability to provide easy to implement, world-class syndication for suppliers in this massive industry makes KYKLO an important resource to other members of the association. KYKLO currently works with several distributors and manufacturers who call NAED home. Each of these companies was attracted to KYKLO because of our unique approach to generating enriched and SEO friendly product content . Further, KYKLO’s unique understanding of the customer dynamics of the industry provides more than the other “content creators” who do not specialize in the industry but instead try to adopt principles from consumer-based and purely commodity business. KYKLO has a track record of actively participating in distributor associations. KYKLO President, Remi Ducrocq, said : “We are honored to be included into the NAED family. From our perspective, the organization has contributed much to the industry. NAED research and benchmarking tools provide members with extraordinary insights into changes in the electrical supply environment. The many training opportunities allow members cultivate future employees. We feel positioned to contribute some of our expertise to the mix. Most of all we are looking forward to making a lot of new friends at the conferences and meetings.” More about KYKLO Founded in Bangkok, Thailand, in 2015 with an idea to make the digitalization of the supply chain easy, KYKLO has worked to make it easier for distributors and their supply-partners to create world-class e-commerce sites. As customer interactions move from the old-fashioned sales call to a hybrid “omni-channel” model, many organizations struggle with the mechanics of digitizing their business. KYKLO solves that problem. Today with a presence that spans four continents and a second headquarters in Buffalo New York, the company can boast of personal and professional friendships literally around the globe. KYKLO Specializes in the Electrical, Automation, and Fluid Power Industries and has developed over 3.5 million SKUs of custom enhanced and SEO optimized data.

Hollywood talent scouts are all abuzz. Tinseltown telegraph rumors have been confirmed. KYKLO’s Managing Director, Ryan Francis, has been selected to appear in the September 7th edition of FPDA’s Webinar Series. Experts say the key to a great presentation is to speak about something you are excited about. We believe Ryan has this one nailed. His presentation is titled: Content is King! How to be Found without Paying the Extra $$. Search Engine Optimization (SEO) is an important topic which unfortunately is rife with rumors and misconceptions. What’s worse, there are hundreds of companies dishing out bad advice and a few charlatans peddling snake-oil that could easily be labeled as old-fashioned scams. A Google search on the phrase “SEO scam” returns over 6 million hits. The truth is SEO done right works. Once a person understands some of the basics, it is possible to put SEO to work in your company. Distributors and manufacturers can design their site in a way that allows customers to find the right products to make informed buying decisions. In a totally non-commercial format, Ryan will explain that being found isn’t about product data, pretty pictures, and cool descriptions. Instead, a company’s website needs to be configured in a way that allows Google – and ultimately your customers - to find you and your products. Using real world examples, he will be showing the good, bad, and the ugly of web-based content. This is timely because, sadly, our research indicates most organizations still don’t quite understand the concept. A whitepaper authored by The Distributor Strategy Group employing KYKLO deep analysis called The Manufacturer Omnichannel Index states “Only about 50% of manufacturers have a Good or Great rating for SEO on the selected SKUs.” Little things matter. Extending this SEO discussion, many companies fail to provide the right structure in building their websites. Even if found by search engines, it does little good to be on anything but the first couple of pages. Going once more to the whitepaper: “Shockingly, more than 70% of manufacturers have a Bad or Sub Par rating for their own search engine ranking. We all know how important it is to be ranked high on the SERP (search engine results page).” It is interesting to note how our industry has wrongly carried practices from paper catalogs to the web-presence. For example, the industry standard of 200-character descriptions made sense when optimizing the number of pages consumed in the catalog. However, the internet is different. The more descriptive the content, the easier it is for a user to find what they need. Thinking of this demonstrates that distributors cannot count on a very large percentage of their supply-partners for ecommerce data. Ryan tells us the main objective of his presentation can be boiled down to three important points. How product discovery works. A Non-technical look at how people search for your products. Establish some simple steps to make yourself more easily found by real customers. None of this is new to KYKLO’s clients. KYKLO has extensive global experience in designing both content and the webshop platforms required to bring in customers. We are honored to be viewed as one of the thought leaders in the world of Industrial B2B commerce by an ever-widening group of people. Sharing our expertise is part of our company DNA. For those of you interested, the webinar will be held September 7, 2022 / 12:00-1:00PM If you happen to miss this presentation but would like to arrange for your own discussion of the material, don’t hesitate to give us a call. If you are wondering about our membership in FPDA, you can read more about it here:   https://www.kyklo.co/fpda Check out KYKLO CEO Remi Ducrocq's Keynote Speech at B2B Online 2022!

It’s amazing how we can perceive time in different ways. Often when we look back on an event, it can feel like it happened just recently, while other times, it seems like an eternity has passed. For instance, it seems like only yesterday that KYKLO’s leadership team chose the best location for KYKLO’s North American Office. It might have been a split second ago that Ryan Frances, KYKLO’s Managing Director, was sitting alone in an empty space in Buffalo visualizing the office layout. At the same time, this happened a Global Pandemic, a hundred government lockdowns, and a few million Covid quarantines ago.   Suffice it to say, this is an interesting anniversary. Let’s do some reminiscing. Just over two years ago Ryan was as lonely as the Maytag Repairman. That was about to change. In July 2020, KYKLO welcomed our first group of four US-based employees. As of today, that number has grown to 14. This team covers sales, business mdevelopment, marketing, customer success, and back-office support. By the end of this year, we will exceed 18 US employees with additional spots filled in partnership development , product management , and implementation .   Over those same two years, our technical team has been busy – very busy. We have added or updated exactly 2,496,028 product files . Thanks to the Thailand team for providing us with a precise number.   We have added these key new suppliers to our library in the past two years: Parker , Bimba , Emerson , Kollmorgen , Norgren , Saginaw, SMC , Swivellink , TE Connectivity , and Tolomatic .   This isn’t really about KYKLO While we are happy to be growing and in our cool space in Buffalo, this isn’t about celebrating KYKLO. This is about honoring the friends and clients we have made since we launched in North America. It’s about the pride we have in being able to serve you and serve you better. And it’s a celebration of our success together.   Thank you for your support! All of us here at KYKLO also wish you a happy anniversary! The KYKLO Team is here! Give us a call, we look forward to chatting about your business.   Check out KYKLO CEO Remi Ducrocq's Keynote Speech at B2B Online 2022!

One of the beautiful things about a strong digital presence is that a distributor’s webstore never sleeps - it’s open for business 24x7x365. This is particularly important in the Summer when customers are working unusual hours to get their work done in time for their family plans.   A webstore is only as good as the content . We at KYKLO believe “Easy to find content is King.” Our team of engineers has crossed over the 2,500,000 SKU point. The KYKLO library of products is over 2.5 million. To put this number into perspective, a stack of 2,500,000 dollar bills would be about 89 stories (895ft.) tall. By the way, an 89-story building will soon be the tallest in NYC – if you don’t count the towers placed atop other buildings. Further, we are still managing to add another 10,000 new enriched SKUs every week. Our enriched product data covers over 100 brands and is the most complete technical content available anywhere with over 80 percent of our customers line cards covered with fully enriched data. Extending further on this, the KYKLO system allows for real-time deployment of new product information to our client’s webstore. Allow us to introduce some of the new lines we have added to our product library . Norgren is well known for their unique range of industrial automation solutions with pneumatic and fluid control products including pneumatic actuators, compressed air preparation equipment, pressure switches and motion and fluid control valves has been added to the KYKLO data library . This line features 4,828 SKUs of fully enriched data along with configurators and filters to allow for easier customer use. Coming in July... Bimba  is a well know supplier of vacuum and pneumatic accessories to complete and fully integrate any system design. Their products include vacuum pumps, vacuum cups, end-of-arm tools, and accessories. The Bimba line adds over 225,000 SKUs to the KYKLO product data library . Smart Vision Lights is the leading designer and manufacturer of LED lighting solutions for any type of machine vision or automation camera application. They have a wide range of products which are important to clients who sell advanced vision systems. This includes over one thousand fully enriched SKUs along with cross-selling accessories (mounting brackets for illumination units, illumination controllers, and other products. KYKLO Strives for the Most Complete Product Information – Anywhere They say, “The road goes on forever and the journey never ends.” A recent study entitled, “The State of Distributor Sales 2022” done by our friend Frank Hurtte, elaborates on how distributors are a group continuing to add to their product offerings. Distributor Digitalization is a journey that will never allow KYKLO to rest on their laurels. Hundreds of new products are created every day. Distributors continue to add new supply-partners to meet changing customer needs. KYKLO continues to add new products and update changes made to existing products. It’s part of our Mission and our DNA. Provide the best and most easily found product data anywhere . This complete KYKLO scope of products within the Pneumatics and Hydraulics industry brings a total of nearly 1.5M SKUs, with prestigious brands like FESTO , Fabco-Air , Bimba , SMC , Parker , Norgren , ASCO Numatics .

It seems like a million years ago, but on one of their very first visits to North America, KYKLO Founders Remi Ducrocq and Fabien Legouic were invited to attend The Association for High Technology Distribution’s (AHTD) 2018 Spring Meeting at Coronado Island. They were blown away by the warm reception they received. Quoting Fabien: “Coming here was like walking into a gathering of friends. We have so much in common with all of them – same industry, same background, and the same needs in life.” After that meeting, KYKLO decided to join AHTD . And, at the suggestion of many of their newfound friends, KYKLO decided to become an active AHTD member and Strategic Business Partner . Keeping with the tradition of active participation, KYKLO attended this Spring’s Meeting in Bonita Springs, Florida. This year KYKLO sent a record eight people to the Spring Meeting. The group included Remi, our CEO, Ryan Francis, KYKLO Chief of Staff, representatives from our customer success team and sales and marketing leadership.   We asked a few of the KYKLO team members attending what they liked most about AHTD . Their comments were a true testimate to the AHTD experience, so we decided to share a few in this month’s newsletter. Their words only reinforce and add to the growing legend of AHTD members ...   Chris Kicior  (Head of Customer Success) said, “I enjoyed attending my first AHTD. It was great to meet so many of our clients in one place. The organizers of AHTD made all the first-time attendees feel very welcome. I'm looking forward to the fall meeting.”    Marine Vienney , Head of Marketing, said she felt the same warmth and depth of the AHTD personality. Here are her words: "As a new attendee to the AHTD conference, my favorite part was the first timers' reception where I got to meet KYKLO customers and partners. I am thrilled to report that so many members took the time to reach out to me during the meeting. I've heard nothing but good things about AHTD events, but the conference clearly exceeded my expectations. I can't wait for the next one!"   Ryan Francis , KYKLO’s Chief of Staff, has been attending AHTD events since the Fall of 2018. Over the years he has been both active and engaged. He too had a lot of great comments. "While it was another great event, for me my favorite moment was running into all the fabulous people who, over the course of the past years, have welcomed us to AHTD. The conference always has great locations, great speakers, but for me what makes AHTD so great is the members-- many who I now consider to be friends."   The truth is people are the best part of our work, and networking is an awesome thing. It’s great to have friends, and we are blessed to have many. At AHTD we literally have a "bus-load of friends". Those who joined us on The KYKLO Party Bus could probably tell you more. Thanks to those brave souls who joined us in Bonita Springs. If you attended AHTD , we would love to hear your favorite part of the meeting!