Nothing is better than real live human interaction. The politicians call it “pressing the flesh,” industrial associations call it “networking,” and we at KYKLO call it FUN .   As a matter of fact, we go out of our way to interact with our clients, friends, and business allies on both a professional and informal basis. Most of the meetings we (and our clients) attend are intense. Nationally known keynote speakers, meetings with channel partners that run from early morning till the wee hours of the evening, and dozens of other activities create a pressure cooker environment, even in the best of meeting locations. Creating a more casual setting at the end of the day allows attendees to unwind, refocus, and engage in some powerful idea sharing. KYKLO takes the concept to a new level by hosting an end of the event celebration – The KYKLO Party Bus. At the Association for High Technology Distribution meetings, KYKLO annually hosts a Party Bus for partners, customers and friends. Here’s how it works: after the final meeting, KYKLO and our friends board one of those party buses and travel off-site for a celebration. There is food, adult-beverage, flashing lights, activities, and much good cheer. But networking is everyone’s favorite part. We asked our favorite Iowan and great friend Frank Hurtte, of R iver Heights Consulting his thoughts on the affair. Here’s what he said: “These AHTD Meetings are hard on the mind and brutal to the body. It’s three days of constant interaction with 300+ people. I try my best to speak to as many people as possible, but sometimes the interactions are rushed and superficial. Over the years, I have grown to know the leadership teams of at least a half dozen major companies based mostly on the relaxed conversations held on the KYKLO bus. Further, I might have never enjoyed the benefit of their friendship and support without this relaxed setting.” Frank’s not the only one establishing deep ties on this outing. One couldn’t help but notice the small groups relating their experiences and action items gained during meetings over the past few days. For those of us at KYKLO, this interaction brings our clients together in new ways. Many others have told us some of the best ideas for growing their businesses have been a product of the late-night fun with KYKLO. Before we go: Product Information Management (PIM) systems have always been the fundamental core of KYKLO’s digitalization. It’s our secret sauce for success. And now , KYKLO is making this unique system available to others . But there is more… Monitor our website for a coming blog post on how this system might benefit your organization.

The internet is a jungle. Before a new prospect can become a customer, they have to find you. It's not just about having great products – it's about making sure people can find them. That's where the importance of stellar product content comes into play. Introducing KYKLO's Enhanced Category Pages KYKLO is known for its innovative product selectors and configurators that allows users to navigates thousands of products by specifications and application rather than by SKU code. KYKLO takes a step further and now offers category pages equipped with product selectors and configurators tailored for specific product families . By leveraging this extra space, businesses can effectively highlight the unique features and benefits of their products, captivating potential customers and driving conversions. Moreover, the ability to customize content for specific product categories ensures that each item receives the attention it deserves, maximizing visibility and engagement. This hands-on approach not only makes the shopping process more enjoyable but also empowers customers to tailor products according to their specific needs and preferences. Built by the Industry - For the Industry It's not merely about showcasing your offerings; it's about crafting content that speaks directly to your target audience. This means going beyond simply listing features and benefits – it's about understanding the language your potential customers use when searching for solutions like yours.  By optimizing and harmonizing your product content to match the terms your audience is actively seeking, you're essentially ensuring that your digital storefront stands out from the noise of competitors. KYKLO We specialize at normalizing product categories and taxonomies across millions of SKUs so that technical buyers find the products they need without having to talk with a salesperson.   Talk to us today to discuss how KYKLO can help you optimize your online sales and drive growth for your business!

They say a picture is worth a thousand words but sometimes, technical customers need more than just a standard picture 3D Drawings for complex product configurations   For industrial buyers and application engineers, the need for detailed specifications and configurations is essential and today, where online platforms serve as the primary marketplace, integrating 3D drawings within ecommerce platforms emerges as a game-changer, particularly for complex products. To meet this challenge, KYKLO is now collaborating with modeling leaders to equip KYKLO websites with their 3-D content viewer and multi-format CAD downloads. Setting the standard for product content: At KYKLO, we recognize the major role that 3D drawings play in enhancing the online buying experience for industrial buyers. That's why we've made it our mission to incorporate these innovative visuals into our best-in-class product content. By combining our product selectors and advanced configurators with interactive 3D renderings of the final product, we empower our customers to effortlessly customize even the most intricate product configurations. This immersive visual experience not only simplifies the decision-making process for application engineers and industrial buyers but also enhances their understanding of the product specifications. With this innovative feature, customers can explore every detail and angle of the product, ensuring they make informed decisions with confidence. Whether the visitor is an application engineer or industrial buyer, this feature provides customers with all the tools necessary to make informed decisions efficiently and offers another reason for them to visit your website. As we continue to embrace innovation, we invite you to explore our platform and discover how 3D drawings are revolutionizing the way industrial products are bought and sold online. For example, the two following products need precise mechanical installation due to their requirement for proper ventilation flow: WAGO Power Unit Supply: https://shop.airhydropower.com/products/787-844 Schneider Electric Valiable Speed Drive: https://shop.lakelandengineering.com/products/ATV930D22N4   Talk to us today to discuss how KYKLO can help you optimize your online sales and drive growth for your business!

The recent introduction of KYKLO’s stock sorting function has demonstrated a massive increase in conversion rates across KYKLO-driven stores. Popular feature, rare in its functionality The new sort by stock feature is all about making it easier for customers to find what they need quickly and ensuring they can get it promptly. When customers visit a website powered by KYKLO , they now have the option to see real-time information about product availability as they search for technical items. This small but powerful addition has transformed the way customers make purchasing decisions, leading to increased sales for businesses. 2.4 to 4 times more conversions Since the introduction of the stock sorting function, conversion rates have seen a remarkable surge. Users utilizing the sort by stock feature are experiencing a remarkable increase in conversion rates, converting 2.4 to 4 times more than the standard conversion rate. This impressive surge in conversions highlights the immense impact of the stock sorting function in driving sales and ultimately boosting revenue for businesses. The data speaks for itself, showcasing the benefits of incorporating this simple but innovative feature into KYKLO-powered stores. KYKLO's stock sorting function represents more than just a technological upgrade—it's a shift in mindset. By putting the needs of customers first and leveraging innovative solutions, Businesses utilizing KYKLO's platform can now take advantage of the stock sorting function to enhance their customers' shopping experience. This feature, which has proven to significantly increase conversion rates, is now accessible to all KYKLO-powered stores. By incorporating real-time product availability information into the search process, businesses can optimize the purchasing journey for their customers, ultimately leading to higher sales and revenue. Talk to us today to discuss how KYKLO can help you optimize your online sales and drive growth for your business!

KYKLO is a leading provider of digital, content and commerce solutions for distributors and manufacturers, shaping the industry with innovative ideas and best practices. The new website is designed to showcase KYKLO’s digital solutions for distributors and manufacturers of all sizes. Plus, the information answers questions for sales, marketing, management, IT professionals, and other job functions within their clients’ organizations. The website features a new and improved menu that allows visitors to quickly access all of KYKLO’s offerings. After selecting their company type – distributor or manufacturer – the user is taken to a library of available services. Case studies are available to show how KYKLO’s innovative digital solutions can help businesses reach new levels of success.   Need information on KYKLO’s industry-leading product content? There is a one-click button which takes you directly to information on our nearly 6.5 million SKU library of enriched and optimized products. Client testimonials, omnichannel whitepapers, and the KYKLO Knowledge base join a repository of industry testimonials. The website also highlights several critical solutions for both manufacturers and distributors. Here is a short list: For manufacturers   Commerce solutions for those who chose to sell direct , through their channels , or in a hybrid mix of both.  Syndication solutions ranging from traditional products data , brand experience , price , and inventory syndication capabilities.  For Distributors   Content driven commerce solution to best represent the brands you sell or content only solution to easily add KYKLO massive content library to your existing web shop. Add-on content only or product selectors for existing systems. “ With a growing range of solutions available to our customers, we're excited about the opportunity to enhance their experience. While reflecting on our standards, we identified areas for improvement to ensure smooth navigation and accessibility of information.” said Ryan Francis, KYKLO Managing Director “Although the site has only recently been launched, we're already receiving positive feedback, fueling our enthusiasm for what's to come. ”  Check out the new website here: www.kyklo.co   Questions?

KYKLO has just made it easier for clients using Epicor’s Profit 21 (P-21) operating systems. Many small to mid-sized distributors operate with very lean IT departments. These small teams are fully engaged with the tasks related to keeping the “wheels of commerce” rolling. Most of them lack the necessary bandwidth to integrate new systems into their company’s ERP. Others lack the expertise to make such a connection. KYKLO’s partnership with Conveyance Solutions provides clients using P-21 with another option. This option simplifies the path forward for distributors launching a KYKLO driven ecommerce platform. Besides simplifying the process, using Conveyance further shortens the time window for setting up a world class web shop. Our motto has always been “The Easiest and Fastest Solution to Grow Your Digital Sales and Engagement.” KYKLO just made things easier and faster. Ryan Frances, Managing Director of KYKLO , said this about the partnership: “ A world-class web shop provides customers with a lot of data found within the distributor’s ERP system. The needs don’t resemble the clunky web shops of just a few years ago. Customers expect to see an accurate price which may reflect special pricing agreements, contracts, and sometimes even shipping costs. They also want to know accurate delivery dates and whether the distributor has the product in stock in their nearest branch. All of this requires near real-time data from the distributor’s own computer system. Conveyance Solutions has the kind of experience needed to really make P-21 user’s journey easier.” Evan Foster, Senior Consultant and Co-Owner of Conveyance, made these remarks: “ In order to meet the increasing demand for multiple-system data integrations, we have developed a turn-key integration between KYKLO and Epicor's Prophet 21 system that ensures fast, accurate, and reliable data transfer between the systems." About KYKLO Headquartered in Bangkok Thailand and Buffalo, New York, KYKLO provides a state-of-the-technology solution to distributors via a cloud-based eCommerce platform. Unlike traditional suppliers who provide an unpopulated webshop and require the distributor to supply product data, KYKLO provides rich product data for over 6   million SKUs. All a distributor needs to do is connect their ERP (Business System) to KYKLO’s system. Every KYKLO client receives in-depth guidance and ongoing coaching tied to engaging customers with their ecommerce platform. Additionally, they provide best practices for using the system for generating quotes and assisting inside salespeople in product selection. About Conveyance Solutions Conveyance Solutions partners with low to mid-market distributors and light manufacturers across the US to ensure their ERP systems are effectively installed and maintained. Their US-based team of experts offers decades of experience delivered in a way that is generous, accessible, and responsive. Conveyance has a long-standing motto, “Clients are not "tickets", but rather personal long-term trusted relationships.”

While distribution experts have been calling for our industry’s need for better use of data for at least the past decade, they continue to press forward. One key perspective outlined by Tom Gale of Modern Distribution Management boldly states future distributors will be digital-first, data-driven, and culturally led, and the same has been echoed for the distributor’s supply partners. Thinking further about the “ data-driven ” component of this statement, distributors have always been awash in data. Their business systems contained sales, gross margin, pricing, and tons of raw data. The situation mirrored the phrase about ocean water from The Ancient Mariner, “water, water, everywhere but not a drop to drink.” All that data is useless without a tool to make it understandable. KYKLO has enabled a tool with the power to quickly digest and serve up important data in an instant. The Power BI system allows KYKLO users to put data to work in growing their business by displaying important metrics in either numerical or graphic formats. Measure and Track Sales Metrics This system allows you to measure online sales activities by product, customer, and even by geographical region. It also tracks order activity on a month-by-month basis and spots trends early on. In the past distributors and their partners have struggled to understand customer buying habits in a timely manner. Our industry is full of stories of customers switching suppliers and the incumbent supplier (whether distributor or manufacturer ) doesn’t realize the issue for such a long time that corrective actions are no longer effective. The system also becomes a tool for marketing campaigns. Using the tools available in the Power BI system, a marketing team can judge the effectiveness of changes in banner ads, keyword placement, and other programs designed to further drive business. This allows you to fine-tune your marketing efforts for maximum results. Create Graphic Dashboards Displaying an easy-to-read dashboard allows a busy user to quickly understand business trends. One incredible feature allows the user to see a map of customer activity. KYKLO users can gain a bird’s eye view of regional differences in purchasing habits. In just moments, you can determine if one territory is performing differently and make quick adjustments. KYKLO has added these valuable tools as a Free Add-on to your system . The Power BI system is available for everyone who employs a KYKLO-powered website.  Whether you are a distributor, manufacturer, or KYKLO manufacturer partner, the system can quickly be added at no cost.  Ask your KYKLO CSM for more info about our Power BI integration. Free is an incredible price for such an amazing tool.

From the very start of our organization, KYKLO’s North Star, mantra, and mission has been to be “The Easiest and Fastest Solution to Grow Your Digital Sales and Engagement.” The partnership with Magic Software makes things even faster and easier. Maximizing the value of a KYKLO driven system requires a solidly robust connection to our client’s ERP system and other digital resources. Many of our clients lack the personnel bandwidth to easily make these connections without disrupting other areas of their business. Magic Software has a very long history of innovation in middleware developed to allow software systems to communicate with one another. Magic’s xpi Integration Platform provides “plug and play” connectors to nearly every ERP or CRM system on the market. This “plug and play” philosophy allows a code-free, low maintenance approach to integrating all things digital in our client’s enterprise. Quoting, Ryan Francis, KYKLO’s Managing Director, “This partnership removes one of the major hurdles for our clients as they expand the complexity of their digital presence. Having this tool available allows easy connection to data stored on separate platforms within their business. Now diverse systems such as CRM, warehouse management, logistics, and other systems can share data with the KYKLO system.” According to Jonathan Kaplan, Magic’s COO for North America, “Magic xpi integrates with any ERP system including Epicor, Trulinx, Microsoft Dynamics, Infor, Oracle and SAP. Adding the ability to work with KYKLO makes it simple to integrate whatever a client wants, the way they want it.” We at KYKLO believe this is just another step down the road of Easy and Fast Digital Sales and Engagement.   About KYKLO: KYKLO helps Manufacturers and Distributors improve online product discovery, generate more sales-qualified leads, and deliver a better online buying experience. What sets KYKLO apart is its foundation, built from the ground up by engineers who deeply understand the unique dynamics of manufacturers and distributors.  KYKLO knows the challenges that manufacturers face not just syndicating content, but also creating it to begin with, maintaining it, or deploying it to the final user. KYKLO knows the challenges distributors face not just having content available but also making it work with their own content strategy, creating the facets, filling in missing attributes, or deploying it to solutions with limited capabilities. At KYKLO, we’re different because your buyers are different. Learn more at  kyklo.co About Magic Software Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC) has been providing innovative solutions for application development and integration across the globe for 40 years. It helps companies achieve comprehensive digital migration and evolve into fully data-driven organizations for continuous improvement and business excellence.  The company is present in more than 50 countries and has thousands of installations worldwide, as well as strategic alliances with global software leaders, such as IBM, Microsoft, Oracle, Salesforce and SAP. Together with its partners, Magic Software facilitates the implementation of new technologies and increases the efficiency of its customers. Learn more at www.magicsoftware.com

Long ago in 1979, Canadian American singer-songwriter Neil Young coined the phrase “Rust Never Sleeps” to describe his need to continue working and growing as an artist. While riding a wave of success and many earlier hits, he could have given in to the temptation to rest on the laurels of his past success. Instead, he pushed forward innovating, improving, and further creating. With the native integration, Ariba users can access the KYKLO product catalog to find precisely the right parts for their application in just a few minutes. Once selected, these items are loaded directly into their Ariba system to create the final order. How does it work? Watch this video to find out After producing over 5-million enhanced SKUs, countless product comparators, one of the most innovative systems for syndicating data, and setting new standards in automated freight and tax implementation with One-Step-Checkout , some organizations might step back and admire their past efforts. This isn’t the KYKLO way. We’ve been busy, very busy. Here is a sampling of our latest efforts. KYKLO has updated Patlite data . This includes all 2023 product launches, including the flagship LR6 IP69K series , and most of the 2022 useful products. This includes all of KYKLO’s great filters, cross selling information, and a very precise substitution section which allows for replacing previous generations of products with the latest from Patlite. Yaskawa servo motors and drive data added. 5,000 SKUs have been added each with KYKLO’s great filters, keywording and motor and cable cross selling features. Antaira Technologies – the industrial networking and communications people were updated with 140 additional SKUs plus hundreds of new documents and pictures. Daman manifold data has been added. Daman is a key player in the hydraulics industry. KYKO added all their entire published US price list which consisted of over 8,600 SKUs. This is a massive addition for distributors selling their products. Rust never Sleeps, and the Innovation at KYKLO never stops. KYKLO never stops thinking about ways to make the customers’ journey to products run smoother and our client’s lives easier. Innovating at work and at play – KYKLO’s always thinking. For our many friends attending this year’s Association for High Technology Distribution Fall Meeting , be on the lookout for our latest fun innovation at the Supplier Showcase. We can’t give you the details just yet, but if this innovation had an official SKU, the catalog number might be T-Ki-Bar—hint-hint.

It's time for back to school, and kids all over America are feeling excited. After a lazy summer, which included a trip to the world's fastest waterslide and a week on Grandma's farm, the day is almost here. New backpacks have been filled with pens, notepads, and all the latest school supplies. What's all the excitement about? Back to school heralds a mega rush of anticipation. And the biggest anticipation doesn’t come from using that new pencil for the first time. Instead, it is driven by the thrill of rejoining friends from across town and in some instances, across the country. The KYKLO team is equally pumped about upcoming events!  We are looking forward to seeing a lot of our old friends and making some new connections over the next few months. Trust us when we say we’re already starting to lay out some of the things we’ll need for our travels and packing up our personal backpacks. Get out your calendar, here’s our schedule for the next few months: PACK EXPO - Las Vegas Nevada - September 11-13 This is a massive trade show with over 30,000 visitors and 2,000 exhibitors. This is one of the few trade shows that continues to grow and prosper in the post-pandemic world. We expect to see many existing clients there and meet many others. For those wondering, the average high in Las Vegas on September 11th is 96 degrees. But as they say, it’s dry heat and there will be a breeze - just like in a convection oven. FPDA Industry Summit - Tucson Arizona - October 1-4 This is our second year attending the Fluid Power Distributor Association’s annual meeting. Marine, Jeff, and Ryan are attending. We are excited to also announce that Ryan has been asked to present to the group. His presentation is titled, The Power of Product Data and E-commerce: Driving Success for Manufacturers and Distributors . We are eager to hear his message. Since KYKLO will also be participating with a booth in the product showcase, there will be plenty of time for folks with questions about his presentation. NYS Innovation Summit - Saratoga Springs New York - October 16-17 This event is sponsored by FuzeHub, a not-for-profit organization that connects New York’s small and mid-sized manufacturing companies to the resources, programs, and expertise they need for technology commercialization, innovation, and business growth.   Being in Buffalo, this is a great way for KYKLO to connect with neighbors. ISA Fall Summit Association - Orlando Florida - October 18-20 KYKLO’s first participation with this group was during their spring event. We made a lot of new friends, so we are looking forward to renewing acquaintances. Ryan and Will represent KYKLO in this very dynamic meeting. One person asked if they would be meeting with Mickey Mouse and his gang while down there. Probably not, but they will be connecting with new faces who serve the industrial market. AHTD Fall 2023 - Marco Island Florida - October 25-27 This fall’s meeting is titled Powering Innovation . The name has a nice ring for the KYKLO team. Innovation is our name and we have had the privilege of assisting many AHTD members with their digital innovation journey. As with past AHTD events, KYKLO is clearing the decks and bringing most of the team. We’ll be easy to spot at our strategic partner table and booth at the product showcase. What will we be talking about at these shows? Aside from catching up with existing clients to discuss how KYKLO can further assist in their digital journey, we have some exciting new breakthroughs to discuss. Here’s a sneak preview: KYKLO has developed an innovative new cross-reference tool. We see this tool as a major boost for digital sales online and feel many distributors will put it to use internally as a simple tool to allow new salespeople to effectively provide expertise to their customer interactions. KYKLO Syndication+ offers a total brand experience for manufacturers dedicated to driving additional activity throughout their channel. Several of our early adopter clients are reporting a record number of new leads generated thanks to this new offering. If you are going to be attending one of these events, let’s not leave our meeting to chance. Give us a call so we can set aside some time for a one-on-one conversation. We look forward to seeing you this fall!

While part of the global Schneider Electric organization, Pro-face operates as a small standalone company. They operate with a lean marketing team and their issues mirror those of many companies across the automation and electrical industry.   Since starting the partnership in 2020, the KYKLO team is proud of the relationship with Pro-face. Throughout the partnership, KYKLO has been able to act on behalf of both Pro-face and their channel partners, to ensure that they have strong online representation and provide the experience that today’s B2B buyers expect. This has led KYKLO to develop enriched product data, advanced selection tools, and a Pro-face portfolio page. Pro-face channel partners have seen an increase in leads, orders, and sales while Pro-face has been able to have a trusted partner for product content and e-commerce allowing them to have more time to focus on other duties.  KYKLO recently connected with Janelle Morris, Marketing Communications Manager and Channel Development for Pro-face America, who leads their small marketing/communications team. Ms. Morris feels most companies of her organization's size face the same challenges.     As Janelle shared with KYKLO: “Putting together data for distributor partners on the surface seems like a relatively simple process, but the task takes a lot more time and effort than anyone imagines. This creates a drain on the small organization’s marketing group. Having the resources provided by KYKLO to put the information into the right format is a huge help.”   Before discovering KYKLO, Pro-face gathered and created the data in-house. Again using Ms. Morris's words: “Before KYKLO, we tried to create the data ourselves. A partner would call and tell us they were creating an online catalog and ask for the information. This was typically a small slice of our catalog with around 200 SKUs, but gathering the information still required 16-18 hours to produce. What’s more, none of this data was static. We had to exert extra effort to maintain the data; make ongoing changes every time something changed in the specifications, pricing, or any of several other areas. Today, we just pass changes on to KYKLO, and they update the information throughout the system. That is a big part of the ongoing efficiency of using them in a small company environment.”  Pro-face sees the results from distributor partners as solidly positive. Distributors, too, struggle with the tasks associated with creating and maintaining a digital presence. Last year, Pro-face saw increases in order volume flowing from KYKLO-enabled distributors.  Ms. Morris sees e-commerce as an important point for distributors. She stated, “Many of our products require less direct customer conversation. Things like cables and other auxiliary products are easy to forget, so having them available online is a great thing.” Extending on this thought, KYKLO typically serves up a carefully curated list of recommended other products to customers looking at the main products on the web. This enhances the customer experience and works to eliminate some of the last-minute phone calls from customers needing a full system.  As the conversation wandered to the future of distribution, Janelle added this thought-provoking comment: “New customers are making decisions before even talking to a distributor salesperson. As generations move up, there will be more online activity. I am a Gen-Xer and do nearly all my consumer shopping research online. The subsequent generations do everything online, including researching products beforehand. Eventually, it will be a standard requirement for distributors to have a webstore with the supplier’s products on that store.”  Pro-face is a very distributor-centric organization. They sell exclusively through distributors. Janelle has more than a casual interest in her organization’s distributors growing and prospering in the markets they serve. The interview ended with this parting thought on distribution: “Everything KYKLO does to improve the distributor partner’s process positions them for greater success. Things like closely tying web shops to the distributor’s ERP system and further tying digitalization to the distributor’s sales process help move distributors in the right direction for the future.”  About KYKLO: KYKLO was founded in 2015 by 2 former Schneider Electric employees, Remi Ducrocq and Fabien Legouic, with one sole purpose: To help industrial manufacturers and distributors modernize for the growing trend of online shopping. KYKLO is the only company on the planet to provide product content enrichment services as well as powerful search, filtering, and configuration tools – both solution and content, fully built by engineers from the industry. KYKLO's library contains product data for over 5 million SKUs. Visit www.kyklo.co to learn more about the company and its products.  About Pro-face: Pro-face is one of the technology leaders in the Human Machine Interface (HMI) field. They provide user-friendly human graphic interfaces for professionals who work in industrial automation. Even their name denotes this unique dedication to the business. Pro-face is a combination of the terms professional and interface. Pro-face’s commitment to robust and reliable technology is enhanced by their flexibility in connecting to almost every available automation platform. Automation professionals worldwide see Pro-face as a universal answer to creating operations that provide the user with a tool to make sharp and timely decisions at every level of the automated facility.

E-commerce has transformed the buying journey for many B2B products. Sales that once required a conversation with a sales rep now involve just your buyer and your e-commerce platform. But those sales happen only when your e-commerce strategy aligns with your buyers’ needs. Having a manufacturer e-commerce strategy means prioritizing the user experience in product discovery design and content. This allows buyers to locate the ideal product quickly and easily for their needs, even if they have only a vague idea what they need.  Let’s take an in-depth look into manufacturer e-commerce, so that you remain at the forefront of your field. How to develop a successful e-commerce strategy Step 1: Understand Your Customer’s Way of Searching for Your Products To start formulating your strategy, identify your ideal client . You need a thorough understanding of your target market, including demographics, pain points, location, research, purchasing authority, and product and service preferences. Learning about the problems your prospective customers are trying to solve is also crucial. This knowledge allows you to create in-depth customer personas to better tailor your marketing efforts to your ideal audience. Once you identify your ideal client, figure out how frequently and in what ways they use various search engines to find answers to their questions. Discover and document the specific terms they use in their queries to develop a comprehensive list of keywords. With these keywords, tailor your website, content, and advertisements to the needs of your target audience so your website shows up when your buyers conduct relevant keyword searches. For example, some of your customers know what they want and search for it by function: “end plate.” Some customers are more specific, and search by brand plus function: “WAGO end plate.” Other customers prefer to get really granular. They search for: “WAGO 2000 series end plate 0.7 mm.” While still other customers know exactly what they need and simply search by SKU: “2000-2195.” Then you must understand what your customers do once they land on a page of search results. Some will sort the results by price. Others will filter results by brand. While others will filter by supply voltage, memory capacity or mounting mode. Paid search is another channel where knowing your audience pays off. Google Ads and similar platforms let you target groups of people with your ads by adding demographic and interest filters to your keyword targeting. Understanding your audience inside and out helps you become more strategic when using various advertising platforms, yielding greater results. Discover how you can stand out from the crowd. The hesitation to digitize is holding back many manufacturers’ potential for providing a great customer experience (CX) online. Whether your top goal is a shopping or a transaction site, the essence of a good customer experience requires content to be on point or you risk losing your customers to competition. In this report, we dive into the components that determine the Online Customer Experience by analyzing over 110 of the largest manufacturers in the electrical and automation sector. You'll discover how many manufacturers fall into the "good to great" category, but also examples of what an exceptional customer experience looks like. Step 2: Go Beyond Boilerplate Content To stay competitive in an online environment, you must go well beyond boilerplate product descriptions. You must create product content that’s built for your website visitors. You must enhance it and optimize it so that your visitors find the best technical products, at the best price, to match their project requirements, ideally with no more than three clicks. This means you cannot afford to create product content that’s simply built around existing product series. This means creating application-oriented navigation from search to sale, including filters, categories, intuitive search, suggested products accessories, comparison tables, plus clear pricing and inventory. Make sure you have product content for every SKU in your local price list, with searchable and filterable attributes. Step 3: Improve Organic SEO Neglecting search engine optimization (SEO) for a website is a huge mistake for any company. SEO enhances an e-commerce website’s visibility in search engine results pages (SERPs). When you do SEO right, your product pages get more clicks from interested customers because they appear higher in search results. Make sure you select your keywords using tried-and-true SEO strategies and tools, strategically positioning them across your website. Just remember that Google’s algorithm penalizes “keyword stuffing” and rewards content that naturally incorporates keywords while providing legitimate value to readers. If you want customers to find you online, your online store needs to be optimized for search engines. Here are a few ways to do it: Ensure a smooth mobile experience by optimizing your site. Seek out relevant keywords and use them to drive traffic. Increase click-through rates by enhancing the headers and meta descriptions of landing pages. To avoid getting penalized by search engines for duplicate content, make sure the text in your product descriptions is original content. Help search engines comprehend your content better by using structured data. Step 4: Optimize Your Listings It takes more time to complete a B2B transaction than a B2C one since there are more people and money involved. For this reason, including all the details that decision-makers might need to see on your product page is crucial. If you don’t provide as much detail as possible and anticipate probable queries, you run the danger of: Increasing the length of the sales cycle as questions are passed around by different people. Customers moving on to another vendor if they feel that your company doesn’t provide what they need. Include as much information as possible about your products, including: Descriptions Photos Prices Dimensions Materials Specifications Stock Info Tax Information Shipping Methods And Costs Optional Extras Providing the minimum quantity required to place an order is just as crucial. If there are discounts for larger orders, mention that information as well. This also helps with users finding your e-commerce site. Step 5: Work with E-commerce Experts in Your Industry The success of a B2B e-commerce platform hinges on the seamless integration of various software tools and sector-specific content. E-commerce solution experts have the experience to identify promising business opportunities and prepare for threats that are not immediately apparent. Because of their clear vision and determination to succeed, e-commerce experts implement strategies that boost business transformation. They have the experience to cover every business area, find weaknesses, figure out where there are gaps in technology, and fill them using robust solutions. E-commerce for manufacturers requires you to think like an engineer. That’s why you need the help of engineers to optimize your product content and user experience. At KYKLO , for example, we specialize at normalizing product categories and taxonomies across millions of SKUs so that technical buyers find the products they need without having to talk with a salesperson. This includes providing filtering capabilities so that buyers can easily drill down into vast numbers of products to find exactly what they need. They start with a search for banner sensor, for example, then filter the results by sensor type, such as photoelectric sensor, followed by more precise specifications filtering, such as NPN output, beam type, and sensing distance. This kind of filtering functionality is not available with popular B2C shopping carts, or with many B2B e-commerce platforms. Step 6: Promote Your E-commerce Site on Your Corporate Website or Social Media If you want to succeed at social media marketing, you need to be consistent with your posts and share them at times that work for your target audience. However, don’t try to be everywhere on social media—or you’ll end up nowhere. Instead, put more energy into the channels where your customers are spending time. Using data-driven tools, such as Google, you see which channels are most popular with your customers. Choose the social media sites where your target audience spends the most time and keep them updated on relevant company news and industry trends. Share your site and product links but avoid spamming your audience with too many sales pitches. Over-promoting on social media reduces your credibility and the value of your posts. Step 7: Measure Your Progress Measuring performance provides valuable insight into not only the health of your business but also user behavior patterns that indicate the potential for expansion. However, prioritizing relevant metrics that serve as the foundation for sales and marketing key performance indicators (KPIs) is crucial. Qualified leads, organic visibility, user satisfaction and engagement are the top three KPIs for B2B companies. These give you a unique window into the health of your lead capture campaigns and point you on the right path for making adjustments. Qualified Leads Sales Qualified Leads (SQLs) are the most qualified leads possible. They represent a buyer who is eager to make a purchase but has conditions, such as additional research or internal approval, that their company needs to meet before they make a final decision. The most valuable leads are SQLs, but they are not common in the context of B2B e-commerce. Plus, they take a long time to move through the sales cycle. Approximately 75 percent of B2B transactions to new buyers take about four months to close, and 50 percent take at least seven months. Organic Visibility Organic visibility is a KPI that provides information on how visible your website is. This is an important metric to keep an eye on because it gives you a better idea of how the company’s e-commerce strategy is performing. Paired with the company’s position in SERPs, organic visibility shows how likely it is that a new lead will visit your website. User Satisfaction and Engagement Lead generation in the B2B sector relies heavily on engagement. A high visitor count is only beneficial if it leads to a corresponding rise in quality leads. Make sure that your website is effectively communicating with its target demographic, leading interested customers along the sales funnel, and yielding a positive return on investment. Step 8: Prevent Competition with Your Channel Partners If your go-to-market strategy involves distributors and channel partners, ensure that you work with the right e-commerce partner. That partner will help you implement your own strategy, whether you want to sell direct, through your channel partners, or both. For example, you might want to sell spare parts direct but sell your other products through your channel partners. Your e-commerce partner must be able to work with you either way. Try KYKLO’s eSOM today Getting caught up in the surplus of e-commerce options can be overwhelming. Choosing an e-commerce platform tailored explicitly to B2B manufacturing makes a huge difference in your business’ efficiency, sales, and customer satisfaction. For manufacturers looking for a comprehensive solution that integrates with their ERP and CRM systems, KYKLO is the perfect solution. In Summary E-commerce has transformed the buying journey for your customers. Because the buying journey has shifted, you must align your e-commerce strategy to match the goals and search intent and buying behavior of your customers. If not, you will lose competitive advantage, see your profits decline, and watch as your customers migrate to competitors who deliver the e-commerce experience they demand.