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What can KYKLO do for you?
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Provide you with Sales Operations Management (SOM) application
We offer you a fully operational Sales Operations Management platform, which includes an online shop filled with your product offering. With the KYKLO solution there is no need for developers, designers or content creators. We take care of it all allowing you to focus on what’s important - your business and increasing sales. In two days’ time, you can be selling to your existing and potential customers over the internet.
Provide you electrical, mechanical and automation product content
KYKLO provides you with a fully functional online webstore, we put at your disposal all the necessary product content which most distributors find to be both costly and difficult to maintain. We have built and continuously maintain the largest database of electrical automation and mechanical product line content. The products you sell and stock are ready, fully developed and can quickly be added to your online shop. Unlike others who import raw data from the supplier’s catalog or “scrape” the data from various websites, all of the data we provide you has been painstakingly normalized. This gives you an online catalog which employs a standard look and feel across the offerings of a wide range of manufacturers. For a quick review of the product lines currently supported click here.
Provide You with B2B Selling Features
Your online shop is equipped with B2B selling features which enable you to simplify the business processes between your company and customers. Selling electrical, mechanical and automation components requires an elaborate array of technical features. Once more, we have you covered.
Problems of Electrical, Mechanical and Automation Distribution Markets
Sourcing the Adequate Component
Sourcing and purchasing automation, electrical or mechanical components from a distributor might look simple at first sight, but the reality is very different. The first step requires going through a mountain of catalogs accumulated over the years. These catalogs are hard to navigate. The sheer quantity and complexity of critical products make it easy to become confused or just plain lost. Further, end-users often find themselves working with obsolete catalogs haphazardly accumulated over the years. Customers are confronted with time and complexity issues. Now imagine an emergency situation. The factory is out of service. The pressure is mounting. This picture is a solid image of the experience facing end-users and others in our industry.
Purchasing Processes
Once the end-user has finds the component required, remember the digging through piles of catalogs, they contact the distributor – that’s you. This stage is often characterized by relentless back and forth between inside sales and the potential customer. Time is spent making sure you have the right component with right specs. This is followed by a set of quotations (either formal or via phone) and potential revisions. A purchase order follows along with a request for delivery updates. Simply put, the purchasing process is long and painful for both distributor and customer. Sadly, this whole operation can sometimes last two days and worse yet it may sometime not even end with a sale.
Looking back at this section, it is impossible to not question the waste of inside sales time. Most distributors invest heavily to create an inside sales department capable of providing customer value. They understand product nuances and application variables. In this model described above, they waste massive amounts of time steering customers through information which could easily be done applying digitalization.
Your solution: KYKLO Sales Operations Management System (SOM) brings together all sales operations
The key to eliminating the poor experience go through while sourcing and purchasing a part lies in the distributor’s hands. The key is called information sharing. What if you could simply and instantly share your product lines, inventory and availability? Pushing further, what if products specs and associated data including the right pricing were available? All of those features exist and are available in the online shop KYKLO has created for you.
Because KYKLO believes a success seller must solve his customer’s pain-points in order to grow and prosper, we provide you with an online shop which allows you to almost instantly improve the customer experience.
Sales Operations Management (SOM) is defined as a tool which assists in measuring customer interest in products, handles many first line selection and provides tools to improve the quality of inside and outside sales quotations. A really good SOM can track customer behaviors; things like products considered and seldom used products of interest – which some refer to as “the long tail” of selling. KYKLO is the ultimate SOM tool for distributors in the automation, electrical and mechanical markets.
Provide a Flagship Store
KYKLO can create a fully customizable showcase website which allows your company to effortlessly promote the range of your products. This especially useful in selling products which are outside of your mainline product offering. Things like accessories and add-ons which are an afterthought to your sales channel become highly visible.
Deploy Data to Your Channel Partners
A link created between your flagship store and the webstores of every one of your authorized channel partners using KYKLO. The system allows KYKLO to create the proper data ahead of your specific product launch date thus shortening the sales cycle on exciting new products. On launch date, your new product offerings appear instantly across your whole network of distributors.
Measure the Performance of Your Network
Collect analytics on the performance of your channel partners. Gathering data like product sales velocity enables you to understand your channel partners’ success in promoting your products. This allows for better awareness of seasonal issues and provides an easy tool for understanding changing product acceptance in the market.
Problems of Electrical, Mechanical and Automation Distribution Markets
Push Your Products to the Market
For over 100 years, product data has been disseminated via paper catalogs. In today’s world of technology, are catalogs really the most effective way to share product data with your channel partners? The expensive of printing new catalogs every year is mind boggling. Further, you should ask the question: Do your channel partners appreciate receiving, storing and carrying cartons of catalogs out to their many customers? Most importantly, does it really impact the business driven through your channel partners?
Know How Your Partners Are Performing
Most manufacturers struggle to understand how much of each specific product their distributors will sell. Many complain, new technologies and products added to the product portfolio often languish for months without sales activity. Are the products being properly launched? Is the distributor sales team even aware of the features? Do channel partners consider new line extenders worthy of their time talking to customers? KYKLO provides the right tools to better understand the problem.
Your solution: KYKLO Sales Operations Management
With KYKLO the need for paper catalogs is greatly diminished. Manufacturers can deploy there latest product introductions instantaneously on every webstore powered by KYKLO across the planet. In a few short minutes your entire distributor channel will be showcasing latest innovation. All this and more is available through a KYKLO manufacturer flagship store.
Manufacturer Partnership
Schneider Electric SE, the global specialist in energy management and automation and KYKLO Ltd. announced a new partnership for Asia-Pacific.
"We want to take our partnership with distributors to the next level. This means that they are able to provide omnichannel experience to their customers including product information at hand and ability to do E-Commerce. Hence our strategic partnership with KYKLO comes to ensure that we are able to provide technology to our distributors to make this happen."
Farrukh Shad SVP Strategy and Ecommerce Global Schneider Electric
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